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c_u8idvic2ek7i
In maritime transport terms, and most commonly in sailing, jury-rigged is an adjective, a noun, and a verb. It can describe the actions of temporary makeshift running repairs made with only the tools and materials on board; and the subsequent results thereof. The origin of jury-rigged and jury-rigging lies in such effo...
Jury rigging
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c_skrb8rondc37
In marketing, a customer value proposition (CVP) consists of the sum total of benefits which a vendor promises a customer will receive in return for the customer's associated payment (or other value-transfer). Customer Value Management was started by Ray Kordupleski in the 1980s and discussed in his book, Mastering Cus...
Customer value proposition
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c_p78vdrvrf9dj
In marketing, complementary goods give additional market power to the producer. It allows vendor lock-in by increasing switching costs. A few types of pricing strategy exist for a complementary good and its base good: Pricing the base good at a relatively low price - this approach allows easy entry by consumers (e.g. l...
Complement goods
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c_vohjkahjylcs
In comparison to product bundling, which is a strategy of offering more than one product for promotion as one combined item to create differentiation and greater value, product lining consists of selling different related products individually. The products in the product line can come in various sizes, colours, qualit...
Product lining
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c_ph6cg0f3q64p
Some companies will focus solely and sell only one type of product that they specialise in. Also, some would offer numerous types of products for diversified markets, depending on the size and objectives of the entities. Each approaches' results vary based on many factors including location, market, trends, etc. Theref...
Product lining
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c_qhthvmg5tnlr
In marketing jargon, product lining refers to the offering of several related products for individual sale. Unlike product bundling, where several products are combined into one group, which is then offered for sale as a units, product lining involves offering the products for sale separately. A line can comprise relat...
Product lining
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c_ogv0w4q4094x
A bundle of products may be called a package deal; in recorded music or video games, a compilation or box set; or in publishing, an anthology. Most firms are multi-product or multi-service companies faced with the decision whether to sell products or services separately at individual prices or whether combinations of p...
Bundled software
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c_ekehtbvfxl7i
A software bundle might include a word processor, spreadsheet, and presentation program into a single office suite. The cable television industry often bundles many TV and movie channels into a single tier or package. The fast food industry combines separate food items into a "meal deal" or "value meal".
Bundled software
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c_buc77h338xzf
In marketing, product bundling is offering several products or services for sale as one combined product or service package. It is a common feature in many imperfectly competitive product and service markets. Industries engaged in the practice include telecommunications services, financial services, health care, inform...
Bundled software
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c_3f0x12l4jfhn
Unlike conventional forms of editorial content, branded content is generally funded entirely by a brand or corporation rather than a studio or a group of solely artistic producers. Examples of branded content have appeared in television, film, online content, video games, events, and other installations. Modern branded...
Branded entertainment
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c_462s81b1wxhn
In marketing, branded content (also known as branded entertainment) is content produced by an advertiser or content whose creation was funded by an advertiser. In contrast to content marketing (in which content is presented first and foremost as a marketing ploy for a brand) and product placement (where advertisers pay...
Branded entertainment
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c_ualagzu0jh9x
Brand implementation is an integrated part of a branding cycle and needs to be initiated during the brand design and development phase. Brand implementation is the continuous and consistent application of the brand's image in all business units, communication channels and media. This refers to marketing and branding as...
Brand implementation
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