Daily Papers

In the field of computational advertising, the integration of ads into the outputs of large language models (LLMs) presents an opportunity to support these services without compromising content integrity. This paper introduces novel auction mechanisms for ad allocation and pricing within the textual outputs of LLMs, leveraging retrieval-augmented generation (RAG). We propose a segment auction where an ad is probabilistically retrieved for each discourse segment (paragraph, section, or entire output) according to its bid and relevance, following the RAG framework, and priced according to competing bids. We show that our auction maximizes logarithmic social welfare, a new notion of welfare that balances allocation efficiency and fairness, and we characterize the associated incentive-compatible pricing rule. These results are extended to multi-ad allocation per segment. An empirical evaluation validates the feasibility and effectiveness of our approach over several ad auction scenarios, and exhibits inherent tradeoffs in metrics as we allow the LLM more flexibility to allocate ads.

In the last decade new ways of shopping online have increased the possibility of buying products and services more easily and faster than ever. In this new context, personality is a key determinant in the decision making of the consumer when shopping. The two main reasons are: firstly, a person's buying choices are influenced by psychological factors like impulsiveness, and secondly, some consumers may be more susceptible to making impulse purchases than others. To the best of our knowledge, the impact of personality factors on advertisements has been largely neglected at the level of recommender systems. This work proposes a highly innovative research which uses a personality perspective to determine the unique associations among the consumer's buying tendency and advert recommendations. As a matter of fact, the lack of a publicly available benchmark for computational advertising do not allow both the exploration of this intriguing research direction and the evaluation of state-of-the-art algorithms. We present the ADS Dataset, a publicly available benchmark for computational advertising enriched with Big-Five users' personality factors and 1,200 personal users' pictures. The proposed benchmark allows two main tasks: rating prediction over 300 real advertisements (i.e., Rich Media Ads, Image Ads, Text Ads) and click-through rate prediction. Moreover, this work carries out experiments, reviews various evaluation criteria used in the literature, and provides a library for each one of them within one integrated toolbox.

Thompson Sampling (TS) has attracted a lot of interest due to its good empirical performance, in particular in the computational advertising. Though successful, the tools for its performance analysis appeared only recently. In this paper, we describe and analyze SpectralTS algorithm for a bandit problem, where the payoffs of the choices are smooth given an underlying graph. In this setting, each choice is a node of a graph and the expected payoffs of the neighboring nodes are assumed to be similar. Although the setting has application both in recommender systems and advertising, the traditional algorithms would scale poorly with the number of choices. For that purpose we consider an effective dimension d, which is small in real-world graphs. We deliver the analysis showing that the regret of SpectralTS scales as d*sqrt(T ln N) with high probability, where T is the time horizon and N is the number of choices. Since a d*sqrt(T ln N) regret is comparable to the known results, SpectralTS offers a computationally more efficient alternative. We also show that our algorithm is competitive on both synthetic and real-world data.

In web data, advertising images are crucial for capturing user attention and improving advertising effectiveness. Most existing methods generate background for products primarily focus on the aesthetic quality, which may fail to achieve satisfactory online performance. To address this limitation, we explore the use of Multimodal Large Language Models (MLLMs) for generating advertising images by optimizing for Click-Through Rate (CTR) as the primary objective. Firstly, we build targeted pre-training tasks, and leverage a large-scale e-commerce multimodal dataset to equip MLLMs with initial capabilities for advertising image generation tasks. To further improve the CTR of generated images, we propose a novel reward model to fine-tune pre-trained MLLMs through Reinforcement Learning (RL), which can jointly utilize multimodal features and accurately reflect user click preferences. Meanwhile, a product-centric preference optimization strategy is developed to ensure that the generated background content aligns with the product characteristics after fine-tuning, enhancing the overall relevance and effectiveness of the advertising images. Extensive experiments have demonstrated that our method achieves state-of-the-art performance in both online and offline metrics. Our code and pre-trained models are publicly available at: https://github.com/Chenguoz/CAIG.

Predicting click and conversion probabilities when bidding on ad exchanges is at the core of the programmatic advertising industry. Two separated lines of previous works respectively address i) the prediction of user conversion probability and ii) the attribution of these conversions to advertising events (such as clicks) after the fact. We argue that attribution modeling improves the efficiency of the bidding policy in the context of performance advertising. Firstly we explain the inefficiency of the standard bidding policy with respect to attribution. Secondly we learn and utilize an attribution model in the bidder itself and show how it modifies the average bid after a click. Finally we produce evidence of the effectiveness of the proposed method on both offline and online experiments with data spanning several weeks of real traffic from Criteo, a leader in performance advertising.

While Large Language Model (LLM) agents have achieved remarkable progress in complex reasoning tasks, evaluating their performance in real-world environments has become a critical problem. Current benchmarks, however, are largely restricted to idealized simulations, failing to address the practical demands of specialized domains like advertising and marketing analytics. In these fields, tasks are inherently more complex, often requiring multi-round interaction with professional marketing tools. To address this gap, we propose AD-Bench, a benchmark designed based on real-world business requirements of advertising and marketing platforms. AD-Bench is constructed from real user marketing analysis requests, with domain experts providing verifiable reference answers and corresponding reference tool-call trajectories. The benchmark categorizes requests into three difficulty levels (L1-L3) to evaluate agents' capabilities under multi-round, multi-tool collaboration. Experiments show that on AD-Bench, Gemini-3-Pro achieves Pass@1 = 68.0% and Pass@3 = 83.0%, but performance drops significantly on L3 to Pass@1 = 49.4% and Pass@3 = 62.1%, with a trajectory coverage of 70.1%, indicating that even state-of-the-art models still exhibit substantial capability gaps in complex advertising and marketing analysis scenarios. AD-Bench provides a realistic benchmark for evaluating and improving advertising marketing agents, the leaderboard and code can be found at https://github.com/Emanual20/adbench-leaderboard.

Customized generative text-to-image models have the ability to produce images that closely resemble a given subject. However, in the context of generating advertising images for e-commerce scenarios, it is crucial that the generated subject's identity aligns perfectly with the product being advertised. In order to address the need for strictly-ID preserved advertising image generation, we have developed a Control-Net based customized image generation pipeline and have taken earring model advertising as an example. Our approach facilitates a seamless interaction between the earrings and the model's face, while ensuring that the identity of the earrings remains intact. Furthermore, to achieve a diverse and controllable display, we have proposed a multi-branch cross-attention architecture, which allows for control over the scale, pose, and appearance of the model, going beyond the limitations of text prompts. Our method manages to achieve fine-grained control of the generated model's face, resulting in controllable and captivating advertising effects.

Modeling high-order feature interactions efficiently is a central challenge in click-through rate and conversion rate prediction. Modern industrial recommender systems are predominantly built upon deep learning recommendation models, where the interaction backbone plays a critical role in determining both predictive performance and system efficiency. However, existing interaction modules often struggle to simultaneously achieve strong interaction capacity, high computational efficiency, and good scalability, resulting in limited ROI when models are scaled under strict production constraints. In this work, we propose MLCC, a structured feature interaction architecture that organizes feature crosses through hierarchical compression and dynamic composition, which can efficiently capture high-order feature dependencies while maintaining favorable computational complexity. We further introduce MC-MLCC, a Multi-Channel extension that decomposes feature interactions into parallel subspaces, enabling efficient horizontal scaling with improved representation capacity and significantly reduced parameter growth. Extensive experiments on three public benchmarks and a large-scale industrial dataset show that our proposed models consistently outperform strong DLRM-style baselines by up to 0.52 AUC, while reducing model parameters and FLOPs by up to 26times under comparable performance. Comprehensive scaling analyses demonstrate stable and predictable scaling behavior across embedding dimension, head number, and channel count, with channel-based scaling achieving substantially better efficiency than conventional embedding inflation. Finally, online A/B testing on a real-world advertising platform validates the practical effectiveness of our approach, which has been widely adopted in Bilibili advertising system under strict latency and resource constraints.

Customers are usually exposed to online digital advertisement channels, such as email marketing, display advertising, paid search engine marketing, along their way to purchase or subscribe products( aka. conversion). The marketers track all the customer journey data and try to measure the effectiveness of each advertising channel. The inference about the influence of each channel plays an important role in budget allocation and inventory pricing decisions. Several simplistic rule-based strategies and data-driven algorithmic strategies have been widely used in marketing field, but they do not address the issues, such as channel interaction, time dependency, user characteristics. In this paper, we propose a novel attribution algorithm based on deep learning to assess the impact of each advertising channel. We present Deep Neural Net With Attention multi-touch attribution model (DNAMTA) model in a supervised learning fashion of predicting if a series of events leads to conversion, and it leads us to have a deep understanding of the dynamic interaction effects between media channels. DNAMTA also incorporates user-context information, such as user demographics and behavior, as control variables to reduce the estimation biases of media effects. We used computational experiment of large real world marketing dataset to demonstrate that our proposed model is superior to existing methods in both conversion prediction and media channel influence evaluation.

Advertising banners are critical for capturing user attention and enhancing advertising campaign effectiveness. Creating aesthetically pleasing banner designs while conveying the campaign messages is challenging due to the large search space involving multiple design elements. Additionally, advertisers need multiple sizes for different displays and various versions to target different sectors of audiences. Since design is intrinsically an iterative and subjective process, flexible editability is also in high demand for practical usage. While current models have served as assistants to human designers in various design tasks, they typically handle only segments of the creative design process or produce pixel-based outputs that limit editability. This paper introduces a training-free framework for fully automated banner ad design creation, enabling frontier multimodal large language models (MLLMs) to streamline the production of effective banners with minimal manual effort across diverse marketing contexts. We present BannerAgency, an MLLM agent system that collaborates with advertisers to understand their brand identity and banner objectives, generates matching background images, creates blueprints for foreground design elements, and renders the final creatives as editable components in Figma or SVG formats rather than static pixels. To facilitate evaluation and future research, we introduce BannerRequest400, a benchmark featuring 100 unique logos paired with 400 diverse banner requests. Through quantitative and qualitative evaluations, we demonstrate the framework's effectiveness, emphasizing the quality of the generated banner designs, their adaptability to various banner requests, and their strong editability enabled by this component-based approach.

With the increase in the more fluent ad texts automatically created by natural language generation technology, it is in the high demand to verify the quality of these creatives in a real-world setting. We propose AdTEC, the first public benchmark to evaluate ad texts in multiple aspects from the perspective of practical advertising operations. Our contributions are: (i) Defining five tasks for evaluating the quality of ad texts and building a dataset based on the actual operational experience of advertising agencies, which is typically kept in-house. (ii) Validating the performance of existing pre-trained language models (PLMs) and human evaluators on the dataset. (iii) Analyzing the characteristics and providing challenges of the benchmark. The results show that while PLMs have already reached the practical usage level in several tasks, human still outperforms in certain domains, implying that there is significant room for improvement in such area.

Natural language generation methods have emerged as effective tools to help advertisers increase the number of online advertisements they produce. This survey entails a review of the research trends on this topic over the past decade, from template-based to extractive and abstractive approaches using neural networks. Additionally, key challenges and directions revealed through the survey, including metric optimization, faithfulness, diversity, multimodality, and the development of benchmark datasets, are discussed.

Online display advertising platforms service numerous advertisers by providing real-time bidding (RTB) for the scale of billions of ad requests every day. The bidding strategy handles ad requests cross multiple channels to maximize the number of clicks under the set financial constraints, i.e., total budget and cost-per-click (CPC), etc. Different from existing works mainly focusing on single channel bidding, we explicitly consider cross-channel constrained bidding with budget allocation. Specifically, we propose a hierarchical offline deep reinforcement learning (DRL) framework called ``HiBid'', consisted of a high-level planner equipped with auxiliary loss for non-competitive budget allocation, and a data augmentation enhanced low-level executor for adaptive bidding strategy in response to allocated budgets. Additionally, a CPC-guided action selection mechanism is introduced to satisfy the cross-channel CPC constraint. Through extensive experiments on both the large-scale log data and online A/B testing, we confirm that HiBid outperforms six baselines in terms of the number of clicks, CPC satisfactory ratio, and return-on-investment (ROI). We also deploy HiBid on Meituan advertising platform to already service tens of thousands of advertisers every day.

In this study, a natural language processing-based (NLP-based) method is proposed for the sector-wise automatic classification of ad texts created on online advertising platforms. Our data set consists of approximately 21,000 labeled advertising texts from 12 different sectors. In the study, the Bidirectional Encoder Representations from Transformers (BERT) model, which is a transformer-based language model that is recently used in fields such as text classification in the natural language processing literature, was used. The classification efficiencies obtained using a pre-trained BERT model for the Turkish language are shown in detail.

We consider an extension to the classic position auctions in which sponsored creatives can be added within AI generated content rather than shown in predefined slots. New challenges arise from the natural requirement that sponsored creatives should smoothly fit into the context. With the help of advanced LLM technologies, it becomes viable to accurately estimate the benefits of adding each individual sponsored creatives into each potential positions within the AI generated content by properly taking the context into account. Therefore, we assume one click-through rate estimation for each position-creative pair, rather than one uniform estimation for each sponsored creative across all positions in classic settings. As a result, the underlying optimization becomes a general matching problem, thus the substitution effects should be treated more carefully compared to standard position auction settings, where the slots are independent with each other. In this work, we formalize a concrete mathematical model of the extended position auction problem and study the welfare-maximization and revenue-maximization mechanism design problem. Formally, we consider two different user behavior models and solve the mechanism design problems therein respectively. For the Multinomial Logit (MNL) model, which is order-insensitive, we can efficiently implement the optimal mechanisms. For the cascade model, which is order-sensitive, we provide approximately optimal solutions.

Creating visually appealing advertising images is often a labor-intensive and time-consuming process. Is it possible to automatically generate such images using only basic product information--specifically, a product foreground image, taglines, and a target size? Existing methods mainly focus on parts of the problem and fail to provide a comprehensive solution. To address this gap, we propose a novel multistage framework called Product-Centric Advertising Image Design (PAID). It consists of four sequential stages to highlight product foregrounds and taglines while achieving overall image aesthetics: prompt generation, layout generation, background image generation, and graphics rendering. Different expert models are designed and trained for the first three stages: First, we use a visual language model (VLM) to generate background prompts that match the products. Next, a VLM-based layout generation model arranges the placement of product foregrounds, graphic elements (taglines and decorative underlays), and various nongraphic elements (objects from the background prompt). Following this, we train an SDXL-based image generation model that can simultaneously accept prompts, layouts, and foreground controls. To support the PAID framework, we create corresponding datasets with over 50,000 labeled images. Extensive experimental results and online A/B tests demonstrate that PAID can produce more visually appealing advertising images.

Click-through rate prediction is an essential task in industrial applications, such as online advertising. Recently deep learning based models have been proposed, which follow a similar Embedding\&MLP paradigm. In these methods large scale sparse input features are first mapped into low dimensional embedding vectors, and then transformed into fixed-length vectors in a group-wise manner, finally concatenated together to fed into a multilayer perceptron (MLP) to learn the nonlinear relations among features. In this way, user features are compressed into a fixed-length representation vector, in regardless of what candidate ads are. The use of fixed-length vector will be a bottleneck, which brings difficulty for Embedding\&MLP methods to capture user's diverse interests effectively from rich historical behaviors. In this paper, we propose a novel model: Deep Interest Network (DIN) which tackles this challenge by designing a local activation unit to adaptively learn the representation of user interests from historical behaviors with respect to a certain ad. This representation vector varies over different ads, improving the expressive ability of model greatly. Besides, we develop two techniques: mini-batch aware regularization and data adaptive activation function which can help training industrial deep networks with hundreds of millions of parameters. Experiments on two public datasets as well as an Alibaba real production dataset with over 2 billion samples demonstrate the effectiveness of proposed approaches, which achieve superior performance compared with state-of-the-art methods. DIN now has been successfully deployed in the online display advertising system in Alibaba, serving the main traffic.

Large recommendation models (LRMs) are fundamental to the multi-billion dollar online advertising industry, processing massive datasets of hundreds of billions of examples before transitioning to continuous online training to adapt to rapidly changing user behavior. The massive scale of data directly impacts both computational costs and the speed at which new methods can be evaluated (R&D velocity). This paper presents actionable principles and high-level frameworks to guide practitioners in optimizing training data requirements. These strategies have been successfully deployed in Google's largest Ads CTR prediction models and are broadly applicable beyond LRMs. We outline the concept of data convergence, describe methods to accelerate this convergence, and finally, detail how to optimally balance training data volume with model size.

Online marketplaces will be transformed by autonomous AI agents acting on behalf of consumers. Rather than humans browsing and clicking, vision-language-model (VLM) agents can parse webpages, evaluate products, and transact. This raises a fundamental question: what do AI agents buy, and why? We develop ACES, a sandbox environment that pairs a platform-agnostic VLM agent with a fully programmable mock marketplace to study this question. We first conduct basic rationality checks in the context of simple tasks, and then, by randomizing product positions, prices, ratings, reviews, sponsored tags, and platform endorsements, we obtain causal estimates of how frontier VLMs actually shop. Models show strong but heterogeneous position effects: all favor the top row, yet different models prefer different columns, undermining the assumption of a universal "top" rank. They penalize sponsored tags and reward endorsements. Sensitivities to price, ratings, and reviews are directionally human-like but vary sharply in magnitude across models. Motivated by scenarios where sellers use AI agents to optimize product listings, we show that a seller-side agent that makes minor tweaks to product descriptions, targeting AI buyer preferences, can deliver substantial market-share gains if AI-mediated shopping dominates. We also find that modal product choices can differ across models and, in some cases, demand may concentrate on a few select products, raising competition questions. Together, our results illuminate how AI agents may behave in e-commerce settings and surface concrete seller strategy, platform design, and regulatory questions in an AI-mediated ecosystem.

Writing an ad text that attracts people and persuades them to click or act is essential for the success of search engine advertising. Therefore, ad creators must consider various aspects of advertising appeals (A^3) such as the price, product features, and quality. However, products and services exhibit unique effective A^3 for different industries. In this work, we focus on exploring the effective A^3 for different industries with the aim of assisting the ad creation process. To this end, we created a dataset of advertising appeals and used an existing model that detects various aspects for ad texts. Our experiments demonstrated that different industries have their own effective A^3 and that the identification of the A^3 contributes to the estimation of advertising performance.

The majority of online display ads are served through real-time bidding (RTB) --- each ad display impression is auctioned off in real-time when it is just being generated from a user visit. To place an ad automatically and optimally, it is critical for advertisers to devise a learning algorithm to cleverly bid an ad impression in real-time. Most previous works consider the bid decision as a static optimization problem of either treating the value of each impression independently or setting a bid price to each segment of ad volume. However, the bidding for a given ad campaign would repeatedly happen during its life span before the budget runs out. As such, each bid is strategically correlated by the constrained budget and the overall effectiveness of the campaign (e.g., the rewards from generated clicks), which is only observed after the campaign has completed. Thus, it is of great interest to devise an optimal bidding strategy sequentially so that the campaign budget can be dynamically allocated across all the available impressions on the basis of both the immediate and future rewards. In this paper, we formulate the bid decision process as a reinforcement learning problem, where the state space is represented by the auction information and the campaign's real-time parameters, while an action is the bid price to set. By modeling the state transition via auction competition, we build a Markov Decision Process framework for learning the optimal bidding policy to optimize the advertising performance in the dynamic real-time bidding environment. Furthermore, the scalability problem from the large real-world auction volume and campaign budget is well handled by state value approximation using neural networks.

We study the design of loss functions for click-through rates (CTR) to optimize (social) welfare in advertising auctions. Existing works either only focus on CTR predictions without consideration of business objectives (e.g., welfare) in auctions or assume that the distribution over the participants' expected cost-per-impression (eCPM) is known a priori, then use various additional assumptions on the parametric form of the distribution to derive loss functions for predicting CTRs. In this work, we bring back the welfare objectives of ad auctions into CTR predictions and propose a novel weighted rankloss to train the CTR model. Compared to existing literature, our approach provides a provable guarantee on welfare but without assumptions on the eCPMs' distribution while also avoiding the intractability of naively applying existing learning-to-rank methods. Further, we propose a theoretically justifiable technique for calibrating the losses using labels generated from a teacher network, only assuming that the teacher network has bounded ell_2 generalization error. Finally, we demonstrate the advantages of the proposed loss on synthetic and real-world data.

Auto-bidding plays a crucial role in facilitating online advertising by automatically providing bids for advertisers. Reinforcement learning (RL) has gained popularity for auto-bidding. However, most current RL auto-bidding methods are modeled through the Markovian Decision Process (MDP), which assumes the Markovian state transition. This assumption restricts the ability to perform in long horizon scenarios and makes the model unstable when dealing with highly random online advertising environments. To tackle this issue, this paper introduces AI-Generated Bidding (AIGB), a novel paradigm for auto-bidding through generative modeling. In this paradigm, we propose DiffBid, a conditional diffusion modeling approach for bid generation. DiffBid directly models the correlation between the return and the entire trajectory, effectively avoiding error propagation across time steps in long horizons. Additionally, DiffBid offers a versatile approach for generating trajectories that maximize given targets while adhering to specific constraints. Extensive experiments conducted on the real-world dataset and online A/B test on Alibaba advertising platform demonstrate the effectiveness of DiffBid, achieving 2.81% increase in GMV and 3.36% increase in ROI.

Feature interaction has long been a cornerstone of ranking models in large-scale recommender systems due to its proven effectiveness in capturing complex dependencies among features. However, existing feature interaction strategies face two critical challenges in industrial applications: (1) The vast number of categorical and sequential features makes exhaustive interaction computationally prohibitive, often resulting in optimization difficulties. (2) Real-world recommender systems typically involve multiple prediction objectives, yet most current approaches apply feature interaction modules prior to the multi-task learning layers. This late-fusion design overlooks task-specific feature dependencies and inherently limits the capacity of multi-task modeling. To address these limitations, we propose the Information Flow Network (INFNet), a task-aware architecture designed for large-scale recommendation scenarios. INFNet distinguishes features into three token types, categorical tokens, sequence tokens, and task tokens, and introduces a novel dual-flow design comprising heterogeneous and homogeneous alternating information blocks. For heterogeneous information flow, we employ a cross-attention mechanism with proxy that facilitates efficient cross-modal token interaction with balanced computational cost. For homogeneous flow, we design type-specific Proxy Gated Units (PGUs) to enable fine-grained intra-type feature processing. Extensive experiments on multiple offline benchmarks confirm that INFNet achieves state-of-the-art performance. Moreover, INFNet has been successfully deployed in a commercial online advertising system, yielding significant gains of +1.587% in Revenue (REV) and +1.155% in Click-Through Rate (CTR).

AI-generated content technologies are widely used in content creation. However, current AIGC systems rely heavily on creators' inspiration, rarely generating truly user-personalized content. In real-world applications such as online advertising, a single product may have multiple selling points, with different users focusing on different features. This underscores the significant value of personalized, user-centric creative generation. Effective personalized content generation faces two main challenges: (1) accurately modeling user interests and integrating them into the content generation process while adhering to factual constraints, and (2) ensuring high efficiency and scalability to handle the massive user base in industrial scenarios. Additionally, the scarcity of personalized creative data in practice complicates model training, making data construction another key hurdle. We propose HLLM-Creator, a hierarchical LLM framework for efficient user interest modeling and personalized content generation. During inference, a combination of user clustering and a user-ad-matching-prediction based pruning strategy is employed to significantly enhance generation efficiency and reduce computational overhead, making the approach suitable for large-scale deployment. Moreover, we design a data construction pipeline based on chain-of-thought reasoning, which generates high-quality, user-specific creative titles and ensures factual consistency despite limited personalized data. This pipeline serves as a critical foundation for the effectiveness of our model. Extensive experiments on personalized title generation for Douyin Search Ads show the effectiveness of HLLM-Creator. Online A/B test shows a 0.476% increase on Adss, paving the way for more effective and efficient personalized generation in industrial scenarios. Codes for academic dataset are available at https://github.com/bytedance/HLLM.

We introduce a fairness-aware dataset for job recommendation in advertising, designed to foster research in algorithmic fairness within real-world scenarios. It was collected and prepared to comply with privacy standards and business confidentiality. An additional challenge is the lack of access to protected user attributes such as gender, for which we propose a solution to obtain a proxy estimate. Despite being anonymized and including a proxy for a sensitive attribute, our dataset preserves predictive power and maintains a realistic and challenging benchmark. This dataset addresses a significant gap in the availability of fairness-focused resources for high-impact domains like advertising -- the actual impact being having access or not to precious employment opportunities, where balancing fairness and utility is a common industrial challenge. We also explore various stages in the advertising process where unfairness can occur and introduce a method to compute a fair utility metric for the job recommendations in online systems case from a biased dataset. Experimental evaluations of bias mitigation techniques on the released dataset demonstrate potential improvements in fairness and the associated trade-offs with utility.

CTR (Click-Through Rate) prediction, crucial for recommender systems and online advertising, etc., has been confirmed to benefit from modeling long-term user behaviors. Nonetheless, the vast number of behaviors and complexity of noise interference pose challenges to prediction efficiency and effectiveness. Recent solutions have evolved from single-stage models to two-stage models. However, current two-stage models often filter out significant information, resulting in an inability to capture diverse user interests and build the complete latent space of user interests. Inspired by multi-interest and generative modeling, we propose DiffuMIN (Diffusion-driven Multi-Interest Network) to model long-term user behaviors and thoroughly explore the user interest space. Specifically, we propose a target-oriented multi-interest extraction method that begins by orthogonally decomposing the target to obtain interest channels. This is followed by modeling the relationships between interest channels and user behaviors to disentangle and extract multiple user interests. We then adopt a diffusion module guided by contextual interests and interest channels, which anchor users' personalized and target-oriented interest types, enabling the generation of augmented interests that align with the latent spaces of user interests, thereby further exploring restricted interest space. Finally, we leverage contrastive learning to ensure that the generated augmented interests align with users' genuine preferences. Extensive offline experiments are conducted on two public datasets and one industrial dataset, yielding results that demonstrate the superiority of DiffuMIN. Moreover, DiffuMIN increased CTR by 1.52% and CPM by 1.10% in online A/B testing. Our source code is available at https://github.com/laiweijiang/DiffuMIN.

The rapid advancement of text-to-video (T2V) models has revolutionized content creation, yet their commercial potential remains largely untapped. We introduce, for the first time, the task of seamless brand integration in T2V: automatically embedding advertiser brands into prompt-generated videos while preserving semantic fidelity to user intent. This task confronts three core challenges: maintaining prompt fidelity, ensuring brand recognizability, and achieving contextually natural integration. To address them, we propose BrandFusion, a novel multi-agent framework comprising two synergistic phases. In the offline phase (advertiser-facing), we construct a Brand Knowledge Base by probing model priors and adapting to novel brands via lightweight fine-tuning. In the online phase (user-facing), five agents jointly refine user prompts through iterative refinement, leveraging the shared knowledge base and real-time contextual tracking to ensure brand visibility and semantic alignment. Experiments on 18 established and 2 custom brands across multiple state-of-the-art T2V models demonstrate that BrandFusion significantly outperforms baselines in semantic preservation, brand recognizability, and integration naturalness. Human evaluations further confirm higher user satisfaction, establishing a practical pathway for sustainable T2V monetization.

Generative recommender systems are rapidly emerging as a new paradigm for recommendation, where collaborative identifiers and/or multi-modal content are mapped into discrete token spaces and user behavior is modelled with autoregressive sequence models. Despite progress on multi-modal recommendation datasets, there is still a lack of public benchmarks that jointly offer large-scale, realistic and fully all-modality data designed specifically for generative recommendation (GR) in industrial advertising. To foster research in this direction, we organised the Tencent Advertising Algorithm Challenge 2025, a global competition built on top of two all-modality datasets for GR: TencentGR-1M and TencentGR-10M. Both datasets are constructed from real de-identified Tencent Ads logs and contain rich collaborative IDs and multi-modal representations extracted with state-of-the-art embedding models. The preliminary track (TencentGR-1M) provides 1 million user sequences with up to 100 interacted items each, where each interaction is labeled with exposure and click signals, while the final track (TencentGR-10M) scales this to 10 million users and explicitly distinguishes between click and conversion events at both the sequence and target level. This paper presents the task definition, data construction process, feature schema, baseline GR model, evaluation protocol, and key findings from top-ranked and award-winning solutions. Our datasets focus on multi-modal sequence generation in an advertising setting and introduce weighted evaluation for high-value conversion events. We release our datasets at https://huggingface.co/datasets/TAAC2025 and baseline implementations at https://github.com/TencentAdvertisingAlgorithmCompetition/baseline_2025 to enable future research on all-modality generative recommendation at an industrial scale. The official website is https://algo.qq.com/2025.

Vision-Language Model (VLM) based Web Agents represent a significant step towards automating complex tasks by simulating human-like interaction with websites. However, their deployment in uncontrolled web environments introduces significant security vulnerabilities. Existing research on adversarial environmental injection attacks often relies on unrealistic assumptions, such as direct HTML manipulation, knowledge of user intent, or access to agent model parameters, limiting their practical applicability. In this paper, we propose AdInject, a novel and real-world black-box attack method that leverages the internet advertising delivery to inject malicious content into the Web Agent's environment. AdInject operates under a significantly more realistic threat model than prior work, assuming a black-box agent, static malicious content constraints, and no specific knowledge of user intent. AdInject includes strategies for designing malicious ad content aimed at misleading agents into clicking, and a VLM-based ad content optimization technique that infers potential user intents from the target website's context and integrates these intents into the ad content to make it appear more relevant or critical to the agent's task, thus enhancing attack effectiveness. Experimental evaluations demonstrate the effectiveness of AdInject, attack success rates exceeding 60% in most scenarios and approaching 100% in certain cases. This strongly demonstrates that prevalent advertising delivery constitutes a potent and real-world vector for environment injection attacks against Web Agents. This work highlights a critical vulnerability in Web Agent security arising from real-world environment manipulation channels, underscoring the urgent need for developing robust defense mechanisms against such threats. Our code is available at https://github.com/NicerWang/AdInject.

Designing data sharing mechanisms providing performance and strong privacy guarantees is a hot topic for the Online Advertising industry. Namely, a prominent proposal discussed under the Improving Web Advertising Business Group at W3C only allows sharing advertising signals through aggregated, differentially private reports of past displays. To study this proposal extensively, an open Privacy-Preserving Machine Learning Challenge took place at AdKDD'21, a premier workshop on Advertising Science with data provided by advertising company Criteo. In this paper, we describe the challenge tasks, the structure of the available datasets, report the challenge results, and enable its full reproducibility. A key finding is that learning models on large, aggregated data in the presence of a small set of unaggregated data points can be surprisingly efficient and cheap. We also run additional experiments to observe the sensitivity of winning methods to different parameters such as privacy budget or quantity of available privileged side information. We conclude that the industry needs either alternate designs for private data sharing or a breakthrough in learning with aggregated data only to keep ad relevance at a reasonable level.

Despite the remarkable progress in text-to-video models, achieving precise control over text elements and animated graphics remains a significant challenge, especially in applications such as video advertisements. To address this limitation, we introduce Animated Layout Generation, a novel approach to extend static graphic layouts with temporal dynamics. We propose a Structured Text Representation for fine-grained video control through hierarchical visual elements. To demonstrate the effectiveness of our approach, we present VAKER (Video Ad maKER), a text-to-video advertisement generation pipeline that combines a three-stage generation process with Unstructured Text Reasoning for seamless integration with LLMs. VAKER fully automates video advertisement generation by incorporating dynamic layout trajectories for objects and graphics across specific video frames. Through extensive evaluations, we demonstrate that VAKER significantly outperforms existing methods in generating video advertisements. Project Page: https://yeonsangshin.github.io/projects/Vaker

Effective linguistic choices that attract potential customers play crucial roles in advertising success. This study aims to explore the linguistic features of ad texts that influence human preferences. Although the creation of attractive ad texts is an active area of research, progress in understanding the specific linguistic features that affect attractiveness is hindered by several obstacles. First, human preferences are complex and influenced by multiple factors, including their content, such as brand names, and their linguistic styles, making analysis challenging. Second, publicly available ad text datasets that include human preferences are lacking, such as ad performance metrics and human feedback, which reflect people's interests. To address these problems, we present AdParaphrase, a paraphrase dataset that contains human preferences for pairs of ad texts that are semantically equivalent but differ in terms of wording and style. This dataset allows for preference analysis that focuses on the differences in linguistic features. Our analysis revealed that ad texts preferred by human judges have higher fluency, longer length, more nouns, and use of bracket symbols. Furthermore, we demonstrate that an ad text-generation model that considers these findings significantly improves the attractiveness of a given text. The dataset is publicly available at: https://github.com/CyberAgentAILab/AdParaphrase.

The development of embodied agents for complex commercial environments is hindered by a critical gap in existing robotics datasets and benchmarks, which primarily focus on household or tabletop settings with short-horizon tasks. To address this limitation, we introduce MarketGen, a scalable simulation platform with automatic scene generation for complex supermarket environments. MarketGen features a novel agent-based Procedural Content Generation (PCG) framework. It uniquely supports multi-modal inputs (text and reference images) and integrates real-world design principles to automatically generate complete, structured, and realistic supermarkets. We also provide an extensive and diverse 3D asset library with a total of 1100+ supermarket goods and parameterized facilities assets. Building on this generative foundation, we propose a novel benchmark for assessing supermarket agents, featuring two daily tasks in a supermarket: (1) Checkout Unloading: long-horizon tabletop tasks for cashier agents, and (2) In-Aisle Item Collection: complex mobile manipulation tasks for salesperson agents. We validate our platform and benchmark through extensive experiments, including the deployment of a modular agent system and successful sim-to-real transfer. MarketGen provides a comprehensive framework to accelerate research in embodied AI for complex commercial applications.

Model evolution and constant availability of data are two common phenomena in large-scale real-world machine learning applications, e.g. ads and recommendation systems. To adapt, the real-world system typically retrain with all available data and online learn with recently available data to update the models periodically with the goal of better serving performance. In this paper, we propose a novel framework, named Confidence Ranking, which designs the optimization objective as a ranking function with two different models. Our confidence ranking loss allows direct optimization of the logits output for different convex surrogate functions of metrics, e.g. AUC and Accuracy depending on the target task and dataset. Armed with our proposed methods, our experiments show that the introduction of confidence ranking loss can outperform all baselines on the CTR prediction tasks of public and industrial datasets. This framework has been deployed in the advertisement system of JD.com to serve the main traffic in the fine-rank stage.

Image ad understanding is a crucial task with wide real-world applications. Although highly challenging with the involvement of diverse atypical scenes, real-world entities, and reasoning over scene-texts, how to interpret image ads is relatively under-explored, especially in the era of foundational vision-language models (VLMs) featuring impressive generalizability and adaptability. In this paper, we perform the first empirical study of image ad understanding through the lens of pre-trained VLMs. We benchmark and reveal practical challenges in adapting these VLMs to image ad understanding. We propose a simple feature adaptation strategy to effectively fuse multimodal information for image ads and further empower it with knowledge of real-world entities. We hope our study draws more attention to image ad understanding which is broadly relevant to the advertising industry.

Despite the recognized potential of multimodal data to improve model accuracy, many large-scale industrial recommendation systems, including Taobao display advertising system, predominantly depend on sparse ID features in their models. In this work, we explore approaches to leverage multimodal data to enhance the recommendation accuracy. We start from identifying the key challenges in adopting multimodal data in a manner that is both effective and cost-efficient for industrial systems. To address these challenges, we introduce a two-phase framework, including: 1) the pre-training of multimodal representations to capture semantic similarity, and 2) the integration of these representations with existing ID-based models. Furthermore, we detail the architecture of our production system, which is designed to facilitate the deployment of multimodal representations. Since the integration of multimodal representations in mid-2023, we have observed significant performance improvements in Taobao display advertising system. We believe that the insights we have gathered will serve as a valuable resource for practitioners seeking to leverage multimodal data in their systems.

In online ad markets, a rising number of advertisers are employing bidding agencies to participate in ad auctions. These agencies are specialized in designing online algorithms and bidding on behalf of their clients. Typically, an agency usually has information on multiple advertisers, so she can potentially coordinate bids to help her clients achieve higher utilities than those under independent bidding. In this paper, we study coordinated online bidding algorithms in repeated second-price auctions with budgets. We propose algorithms that guarantee every client a higher utility than the best she can get under independent bidding. We show that these algorithms achieve maximal coalition welfare and discuss bidders' incentives to misreport their budgets, in symmetric cases. Our proofs combine the techniques of online learning and equilibrium analysis, overcoming the difficulty of competing with a multi-dimensional benchmark. The performance of our algorithms is further evaluated by experiments on both synthetic and real data. To the best of our knowledge, we are the first to consider bidder coordination in online repeated auctions with constraints.

Marketers spend billions of dollars on advertisements, but to what end? At purchase time, if customers cannot recognize the brand for which they saw an ad, the money spent on the ad is essentially wasted. Despite its importance in marketing, until now, there has been no study on the memorability of ads in the ML literature. All previous memorability studies have been conducted on short-term recall on specific content types like object and action videos. On the other hand, the advertising industry only cares about long-term memorability, and ads are almost always highly multimodal. Therefore, we release the first memorability dataset, LAMDBA, consisting of 1749 participants and 2205 ads covering 276 brands. Running statistical tests over different participant subpopulations and ad types, we find many interesting insights into what makes an ad memorable, e.g., fast-moving ads are more memorable than those with slower scenes; people who use ad-blockers remember a lower number of ads than those who don't. Next, we present a novel model, Henry, to predict the memorability of a content which achieves state-of-the-art performance across all prominent literature memorability datasets. Henry shows strong generalization performance with better results in 0-shot on unseen datasets. Finally, with the intent of memorable ad generation, we present a scalable method to build a high-quality memorable ad generation model by leveraging automatically annotated data. Our approach, SEED (Self rEwarding mEmorability Modeling), starts with a language model trained on LAMBDA as seed data and progressively trains the LLM to generate more memorable ads. We show that the generated advertisements have 44\% higher memorability scores than the original ads. Further, we release a large-scale ad dataset, UltraLAMBDA, consisting of 5 million ads with their automatically-assigned memorability scores.

Variances in ad impression outcomes across demographic groups are increasingly considered to be potentially indicative of algorithmic bias in personalized ads systems. While there are many definitions of fairness that could be applicable in the context of personalized systems, we present a framework which we call the Variance Reduction System (VRS) for achieving more equitable outcomes in Meta's ads systems. VRS seeks to achieve a distribution of impressions with respect to selected protected class (PC) attributes that more closely aligns the demographics of an ad's eligible audience (a function of advertiser targeting criteria) with the audience who sees that ad, in a privacy-preserving manner. We first define metrics to quantify fairness gaps in terms of ad impression variances with respect to PC attributes including gender and estimated race. We then present the VRS for re-ranking ads in an impression variance-aware manner. We evaluate VRS via extensive simulations over different parameter choices and study the effect of the VRS on the chosen fairness metric. We finally present online A/B testing results from applying VRS to Meta's ads systems, concluding with a discussion of future work. We have deployed the VRS to all users in the US for housing ads, resulting in significant improvement in our fairness metric. VRS is the first large-scale deployed framework for pursuing fairness for multiple PC attributes in online advertising.

Click-through rate (CTR) prediction, which aims to predict the probability of a user clicking on an ad or an item, is critical to many online applications such as online advertising and recommender systems. The problem is very challenging since (1) the input features (e.g., the user id, user age, item id, item category) are usually sparse and high-dimensional, and (2) an effective prediction relies on high-order combinatorial features (a.k.a. cross features), which are very time-consuming to hand-craft by domain experts and are impossible to be enumerated. Therefore, there have been efforts in finding low-dimensional representations of the sparse and high-dimensional raw features and their meaningful combinations. In this paper, we propose an effective and efficient method called the AutoInt to automatically learn the high-order feature interactions of input features. Our proposed algorithm is very general, which can be applied to both numerical and categorical input features. Specifically, we map both the numerical and categorical features into the same low-dimensional space. Afterwards, a multi-head self-attentive neural network with residual connections is proposed to explicitly model the feature interactions in the low-dimensional space. With different layers of the multi-head self-attentive neural networks, different orders of feature combinations of input features can be modeled. The whole model can be efficiently fit on large-scale raw data in an end-to-end fashion. Experimental results on four real-world datasets show that our proposed approach not only outperforms existing state-of-the-art approaches for prediction but also offers good explainability. Code is available at: https://github.com/DeepGraphLearning/RecommenderSystems.

In digital online advertising, advertisers procure ad impressions simultaneously on multiple platforms, or so-called channels, such as Google Ads, Meta Ads Manager, etc., each of which consists of numerous ad auctions. We study how an advertiser maximizes total conversion (e.g. ad clicks) while satisfying aggregate return-on-investment (ROI) and budget constraints across all channels. In practice, an advertiser does not have control over, and thus cannot globally optimize, which individual ad auctions she participates in for each channel, and instead authorizes a channel to procure impressions on her behalf: the advertiser can only utilize two levers on each channel, namely setting a per-channel budget and per-channel target ROI. In this work, we first analyze the effectiveness of each of these levers for solving the advertiser's global multi-channel problem. We show that when an advertiser only optimizes over per-channel ROIs, her total conversion can be arbitrarily worse than what she could have obtained in the global problem. Further, we show that the advertiser can achieve the global optimal conversion when she only optimizes over per-channel budgets. In light of this finding, under a bandit feedback setting that mimics real-world scenarios where advertisers have limited information on ad auctions in each channels and how channels procure ads, we present an efficient learning algorithm that produces per-channel budgets whose resulting conversion approximates that of the global optimal problem. Finally, we argue that all our results hold for both single-item and multi-item auctions from which channels procure impressions on advertisers' behalf.

This paper develops an agentic framework that employs large language models (LLMs) to automate the generation of persuasive and grounded marketing content, using real estate listing descriptions as our focal application domain. Our method is designed to align the generated content with user preferences while highlighting useful factual attributes. This agent consists of three key modules: (1) Grounding Module, mimicking expert human behavior to predict marketable features; (2) Personalization Module, aligning content with user preferences; (3) Marketing Module, ensuring factual accuracy and the inclusion of localized features. We conduct systematic human-subject experiments in the domain of real estate marketing, with a focus group of potential house buyers. The results demonstrate that marketing descriptions generated by our approach are preferred over those written by human experts by a clear margin. Our findings suggest a promising LLM-based agentic framework to automate large-scale targeted marketing while ensuring responsible generation using only facts.

Multimodal recommendation systems typically integrates user behavior with multimodal data from items, thereby capturing more accurate user preferences. Concurrently, with the rise of large models (LMs), multimodal recommendation is increasingly leveraging their strengths in semantic understanding and contextual reasoning. However, LM representations are inherently optimized for general semantic tasks, while recommendation models rely heavily on sparse user/item unique identity (ID) features. Existing works overlook the fundamental representational divergence between large models and recommendation systems, resulting in incompatible multimodal representations and suboptimal recommendation performance. To bridge this gap, we propose RecGOAT, a novel yet simple dual semantic alignment framework for LLM-enhanced multimodal recommendation, which offers theoretically guaranteed alignment capability. RecGOAT first employs graph attention networks to enrich collaborative semantics by modeling item-item, user-item, and user-user relationships, leveraging user/item LM representations and interaction history. Furthermore, we design a dual-granularity progressive multimodality-ID alignment framework, which achieves instance-level and distribution-level semantic alignment via cross-modal contrastive learning (CMCL) and optimal adaptive transport (OAT), respectively. Theoretically, we demonstrate that the unified representations derived from our alignment framework exhibit superior semantic consistency and comprehensiveness. Extensive experiments on three public benchmarks show that our RecGOAT achieves state-of-the-art performance, empirically validating our theoretical insights. Additionally, the deployment on a large-scale online advertising platform confirms the model's effectiveness and scalability in industrial recommendation scenarios. Code available at https://github.com/6lyc/RecGOAT-LLM4Rec.

Online advertisements are important elements in e-commerce sites, social media platforms, and search engines. With the increasing popularity of mobile browsing, many online ads are displayed with visual information in the form of a cover image in addition to text descriptions to grab the attention of users. Various recent studies have focused on predicting the click rates of online advertisements aware of visual features or composing optimal advertisement elements to enhance visibility. In this paper, we propose Advertisement Style Editing and Attractiveness Enhancement (AdSEE), which explores whether semantic editing to ads images can affect or alter the popularity of online advertisements. We introduce StyleGAN-based facial semantic editing and inversion to ads images and train a click rate predictor attributing GAN-based face latent representations in addition to traditional visual and textual features to click rates. Through a large collected dataset named QQ-AD, containing 20,527 online ads, we perform extensive offline tests to study how different semantic directions and their edit coefficients may impact click rates. We further design a Genetic Advertisement Editor to efficiently search for the optimal edit directions and intensity given an input ad cover image to enhance its projected click rates. Online A/B tests performed over a period of 5 days have verified the increased click-through rates of AdSEE-edited samples as compared to a control group of original ads, verifying the relation between image styles and ad popularity. We open source the code for AdSEE research at https://github.com/LiyaoJiang1998/adsee.

Click-through rate~(CTR) prediction, whose goal is to estimate the probability of the user clicks, has become one of the core tasks in advertising systems. For CTR prediction model, it is necessary to capture the latent user interest behind the user behavior data. Besides, considering the changing of the external environment and the internal cognition, user interest evolves over time dynamically. There are several CTR prediction methods for interest modeling, while most of them regard the representation of behavior as the interest directly, and lack specially modeling for latent interest behind the concrete behavior. Moreover, few work consider the changing trend of interest. In this paper, we propose a novel model, named Deep Interest Evolution Network~(DIEN), for CTR prediction. Specifically, we design interest extractor layer to capture temporal interests from history behavior sequence. At this layer, we introduce an auxiliary loss to supervise interest extracting at each step. As user interests are diverse, especially in the e-commerce system, we propose interest evolving layer to capture interest evolving process that is relative to the target item. At interest evolving layer, attention mechanism is embedded into the sequential structure novelly, and the effects of relative interests are strengthened during interest evolution. In the experiments on both public and industrial datasets, DIEN significantly outperforms the state-of-the-art solutions. Notably, DIEN has been deployed in the display advertisement system of Taobao, and obtained 20.7\% improvement on CTR.

Advertisement videos serve as a rich and valuable source of purpose-driven information, encompassing high-quality visual, textual, and contextual cues designed to engage viewers. They are often more complex than general videos of similar duration due to their structured narratives and rapid scene transitions, posing significant challenges to multi-modal large language models (MLLMs). In this work, we introduce VideoAds, the first dataset tailored for benchmarking the performance of MLLMs on advertisement videos. VideoAds comprises well-curated advertisement videos with complex temporal structures, accompanied by manually annotated diverse questions across three core tasks: visual finding, video summary, and visual reasoning. We propose a quantitative measure to compare VideoAds against existing benchmarks in terms of video complexity. Through extensive experiments, we find that Qwen2.5-VL-72B, an opensource MLLM, achieves 73.35\% accuracy on VideoAds, outperforming GPT-4o (66.82\%) and Gemini-1.5 Pro (69.66\%); the two proprietary models especially fall behind the opensource model in video summarization and reasoning, but perform the best in visual finding. Notably, human experts easily achieve a remarkable accuracy of 94.27\%. These results underscore the necessity of advancing MLLMs' temporal modeling capabilities and highlight VideoAds as a potentially pivotal benchmark for future research in understanding video that requires high FPS sampling. The dataset and evaluation code will be publicly available at https://videoadsbenchmark.netlify.app.

Accurately predicting conversions in advertisements is generally a challenging task, because such conversions do not occur frequently. In this paper, we propose a new framework to support creating high-performing ad creatives, including the accurate prediction of ad creative text conversions before delivering to the consumer. The proposed framework includes three key ideas: multi-task learning, conditional attention, and attention highlighting. Multi-task learning is an idea for improving the prediction accuracy of conversion, which predicts clicks and conversions simultaneously, to solve the difficulty of data imbalance. Furthermore, conditional attention focuses attention of each ad creative with the consideration of its genre and target gender, thus improving conversion prediction accuracy. Attention highlighting visualizes important words and/or phrases based on conditional attention. We evaluated the proposed framework with actual delivery history data (14,000 creatives displayed more than a certain number of times from Gunosy Inc.), and confirmed that these ideas improve the prediction performance of conversions, and visualize noteworthy words according to the creatives' attributes.

Large language models (LLMs) are powerful tools for content moderation, but their inference costs and latency make them prohibitive for casual use on large datasets, such as the Google Ads repository. This study proposes a method for scaling up LLM reviews for content moderation in Google Ads. First, we use heuristics to select candidates via filtering and duplicate removal, and create clusters of ads for which we select one representative ad per cluster. We then use LLMs to review only the representative ads. Finally, we propagate the LLM decisions for the representative ads back to their clusters. This method reduces the number of reviews by more than 3 orders of magnitude while achieving a 2x recall compared to a baseline non-LLM model. The success of this approach is a strong function of the representations used in clustering and label propagation; we found that cross-modal similarity representations yield better results than uni-modal representations.

In this paper, we propose a method for generating layouts for image-based advertisements by leveraging a Vision-Language Model (VLM). Conventional advertisement layout techniques have predominantly relied on saliency mapping to detect salient regions within a background image, but such approaches often fail to fully account for the image's detailed composition and semantic content. To overcome this limitation, our method harnesses a VLM to recognize the products and other elements depicted in the background and to inform the placement of text and logos. The proposed layout-generation pipeline consists of two steps. In the first step, the VLM analyzes the image to identify object types and their spatial relationships, then produces a text-based "placement plan" based on this analysis. In the second step, that plan is rendered into the final layout by generating HTML-format code. We validated the effectiveness of our approach through evaluation experiments, conducting both quantitative and qualitative comparisons against existing methods. The results demonstrate that by explicitly considering the background image's content, our method produces noticeably higher-quality advertisement layouts.

With the development of the large-scale diffusion model, Artificial Intelligence Generated Content (AIGC) techniques are popular recently. However, how to truly make it serve our daily lives remains an open question. To this end, in this paper, we focus on employing AIGC techniques in one filed of E-commerce marketing, i.e., generating hyper-realistic advertising images for displaying user-specified shoes by human. Specifically, we propose a shoe-wearing system, called Shoe-Model, to generate plausible images of human legs interacting with the given shoes. It consists of three modules: (1) shoe wearable-area detection module (WD), (2) leg-pose synthesis module (LpS) and the final (3) shoe-wearing image generation module (SW). Them three are performed in ordered stages. Compared to baselines, our ShoeModel is shown to generalize better to different type of shoes and has ability of keeping the ID-consistency of the given shoes, as well as automatically producing reasonable interactions with human. Extensive experiments show the effectiveness of our proposed shoe-wearing system. Figure 1 shows the input and output examples of our ShoeModel.

Over the past decades, superplatforms, digital companies that integrate a vast range of third-party services and applications into a single, unified ecosystem, have built their fortunes on monopolizing user attention through targeted advertising and algorithmic content curation. Yet the emergence of AI agents driven by large language models (LLMs) threatens to upend this business model. Agents can not only free user attention with autonomy across diverse platforms and therefore bypass the user-attention-based monetization, but might also become the new entrance for digital traffic. Hence, we argue that superplatforms have to attack AI agents to defend their centralized control of digital traffic entrance. Specifically, we analyze the fundamental conflict between user-attention-based monetization and agent-driven autonomy through the lens of our gatekeeping theory. We show how AI agents can disintermediate superplatforms and potentially become the next dominant gatekeepers, thereby forming the urgent necessity for superplatforms to proactively constrain and attack AI agents. Moreover, we go through the potential technologies for superplatform-initiated attacks, covering a brand-new, unexplored technical area with unique challenges. We have to emphasize that, despite our position, this paper does not advocate for adversarial attacks by superplatforms on AI agents, but rather offers an envisioned trend to highlight the emerging tensions between superplatforms and AI agents. Our aim is to raise awareness and encourage critical discussion for collaborative solutions, prioritizing user interests and perserving the openness of digital ecosystems in the age of AI agents.

Mehta and Panigrahi (2012) proposed Online Matching with Stochastic Rewards, which generalizes the Online Bipartite Matching problem of Karp, Vazirani, and Vazirani (1990) by associating the edges with success probabilities. This new feature captures the pay-per-click model in online advertising. Recently, Huang and Zhang (2020) studied this problem under the online primal dual framework using the Configuration Linear Program (LP), and got the best known competitive ratios of the Stochastic Balance algorithm. Their work suggests that the more expressive Configuration LP is more suitable for this problem than the Matching LP. This paper advances the theory of Configuration LP in two directions. Our technical contribution includes a characterization of the joint matching outcome of an offline vertex and all its neighbors. This characterization may be of independent interest, and is aligned with the spirit of Configuration LP. By contrast, previous analyses of Ranking generally focus on only one neighbor. Second, we designed a Stochastic Configuration LP that captures a stochastic benchmark proposed by Goyal and Udwani (2020), who used a Path-based LP. The Stochastic Configuration LP is smaller and simpler than the Path-based LP. Moreover, using the new LP we improved the competitive ratio of Stochastic Balance from 0.596 to 0.611 when the success probabilities are infinitesimal, and to 0.613 when the success probabilities are further equal.

We initiate the study of statistical inference and A/B testing for first-price pacing equilibria (FPPE). The FPPE model captures the dynamics resulting from large-scale first-price auction markets where buyers use pacing-based budget management. Such markets arise in the context of internet advertising, where budgets are prevalent. We propose a statistical framework for the FPPE model, in which a limit FPPE with a continuum of items models the long-run steady-state behavior of the auction platform, and an observable FPPE consisting of a finite number of items provides the data to estimate primitives of the limit FPPE, such as revenue, Nash social welfare (a fair metric of efficiency), and other parameters of interest. We develop central limit theorems and asymptotically valid confidence intervals. Furthermore, we establish the asymptotic local minimax optimality of our estimators. We then show that the theory can be used for conducting statistically valid A/B testing on auction platforms. Numerical simulations verify our central limit theorems, and empirical coverage rates for our confidence intervals agree with our theory.

Click-through rate (CTR) prediction is a critical problem in web search, recommendation systems and online advertisement displaying. Learning good feature interactions is essential to reflect user's preferences to items. Many CTR prediction models based on deep learning have been proposed, but researchers usually only pay attention to whether state-of-the-art performance is achieved, and ignore whether the entire framework is reasonable. In this work, we use the discrete choice model in economics to redefine the CTR prediction problem, and propose a general neural network framework built on self-attention mechanism. It is found that most existing CTR prediction models align with our proposed general framework. We also examine the expressive power and model complexity of our proposed framework, along with potential extensions to some existing models. And finally we demonstrate and verify our insights through some experimental results on public datasets.

Click-through rate (CTR) prediction is one of the fundamental tasks for online advertising and recommendation. While multi-layer perceptron (MLP) serves as a core component in many deep CTR prediction models, it has been widely recognized that applying a vanilla MLP network alone is inefficient in learning multiplicative feature interactions. As such, many two-stream interaction models (e.g., DeepFM and DCN) have been proposed by integrating an MLP network with another dedicated network for enhanced CTR prediction. As the MLP stream learns feature interactions implicitly, existing research focuses mainly on enhancing explicit feature interactions in the complementary stream. In contrast, our empirical study shows that a well-tuned two-stream MLP model that simply combines two MLPs can even achieve surprisingly good performance, which has never been reported before by existing work. Based on this observation, we further propose feature gating and interaction aggregation layers that can be easily plugged to make an enhanced two-stream MLP model, FinalMLP. In this way, it not only enables differentiated feature inputs but also effectively fuses stream-level interactions across two streams. Our evaluation results on four open benchmark datasets as well as an online A/B test in our industrial system show that FinalMLP achieves better performance than many sophisticated two-stream CTR models. Our source code will be available at MindSpore/models.

Wildlife trafficking remains a critical global issue, significantly impacting biodiversity, ecological stability, and public health. Despite efforts to combat this illicit trade, the rise of e-commerce platforms has made it easier to sell wildlife products, putting new pressure on wild populations of endangered and threatened species. The use of these platforms also opens a new opportunity: as criminals sell wildlife products online, they leave digital traces of their activity that can provide insights into trafficking activities as well as how they can be disrupted. The challenge lies in finding these traces. Online marketplaces publish ads for a plethora of products, and identifying ads for wildlife-related products is like finding a needle in a haystack. Learning classifiers can automate ad identification, but creating them requires costly, time-consuming data labeling that hinders support for diverse ads and research questions. This paper addresses a critical challenge in the data science pipeline for wildlife trafficking analytics: generating quality labeled data for classifiers that select relevant data. While large language models (LLMs) can directly label advertisements, doing so at scale is prohibitively expensive. We propose a cost-effective strategy that leverages LLMs to generate pseudo labels for a small sample of the data and uses these labels to create specialized classification models. Our novel method automatically gathers diverse and representative samples to be labeled while minimizing the labeling costs. Our experimental evaluation shows that our classifiers achieve up to 95% F1 score, outperforming LLMs at a lower cost. We present real use cases that demonstrate the effectiveness of our approach in enabling analyses of different aspects of wildlife trafficking.

Identifying factors that make ad text attractive is essential for advertising success. This study proposes AdParaphrase v2.0, a dataset for ad text paraphrasing, containing human preference data, to enable the analysis of the linguistic factors and to support the development of methods for generating attractive ad texts. Compared with v1.0, this dataset is 20 times larger, comprising 16,460 ad text paraphrase pairs, each annotated with preference data from ten evaluators, thereby enabling a more comprehensive and reliable analysis. Through the experiments, we identified multiple linguistic features of engaging ad texts that were not observed in v1.0 and explored various methods for generating attractive ad texts. Furthermore, our analysis demonstrated the relationships between human preference and ad performance, and highlighted the potential of reference-free metrics based on large language models for evaluating ad text attractiveness. The dataset is publicly available at: https://github.com/CyberAgentAILab/AdParaphrase-v2.0.

The enormous financial success of online advertising platforms is partially due to the precise targeting features they offer. Although researchers and journalists have found many ways that advertisers can target---or exclude---particular groups of users seeing their ads, comparatively little attention has been paid to the implications of the platform's ad delivery process, comprised of the platform's choices about which users see which ads. It has been hypothesized that this process can "skew" ad delivery in ways that the advertisers do not intend, making some users less likely than others to see particular ads based on their demographic characteristics. In this paper, we demonstrate that such skewed delivery occurs on Facebook, due to market and financial optimization effects as well as the platform's own predictions about the "relevance" of ads to different groups of users. We find that both the advertiser's budget and the content of the ad each significantly contribute to the skew of Facebook's ad delivery. Critically, we observe significant skew in delivery along gender and racial lines for "real" ads for employment and housing opportunities despite neutral targeting parameters. Our results demonstrate previously unknown mechanisms that can lead to potentially discriminatory ad delivery, even when advertisers set their targeting parameters to be highly inclusive. This underscores the need for policymakers and platforms to carefully consider the role of the ad delivery optimization run by ad platforms themselves---and not just the targeting choices of advertisers---in preventing discrimination in digital advertising.

Artificial intelligence (AI) has enabled agents to master complex video games, from first-person shooters like Counter-Strike to real-time strategy games such as StarCraft II and racing games like Gran Turismo. While these achievements are notable, applying these AI methods in commercial video game production remains challenging due to computational constraints. In commercial scenarios, the majority of computational resources are allocated to 3D rendering, leaving limited capacity for AI methods, which often demand high computational power, particularly those relying on pixel-based sensors. Moreover, the gaming industry prioritizes creating human-like behavior in AI agents to enhance player experience, unlike academic models that focus on maximizing game performance. This paper introduces a novel methodology for training neural networks via imitation learning to play a complex, commercial-standard, VALORANT-like 2v2 tactical shooter game, requiring only modest CPU hardware during inference. Our approach leverages an innovative, pixel-free perception architecture using a small set of ray-cast sensors, which capture essential spatial information efficiently. These sensors allow AI to perform competently without the computational overhead of traditional methods. Models are trained to mimic human behavior using supervised learning on human trajectory data, resulting in realistic and engaging AI agents. Human evaluation tests confirm that our AI agents provide human-like gameplay experiences while operating efficiently under computational constraints. This offers a significant advancement in AI model development for tactical shooter games and possibly other genres.

Automated ad targeting on social media is opaque, creating risks of exploitation and invisibility to external scrutiny. Users may be steered toward harmful content while independent auditing of these processes remains blocked. Large Language Models (LLMs) raise a new concern: the potential to reverse-engineer sensitive user attributes from exposure alone. We introduce a multi-stage auditing framework to investigate these risks. First, a large-scale audit of over 435,000 ad impressions delivered to 891 Australian Facebook users reveals algorithmic biases, including disproportionate Gambling and Politics ads shown to socioeconomically vulnerable and politically aligned groups. Second, a multimodal LLM can reconstruct users' demographic profiles from ad streams, outperforming census-based baselines and matching or exceeding human performance. Our results provide the first empirical evidence that ad streams constitute rich digital footprints for public AI inference, highlighting urgent privacy risks and the need for content-level auditing and governance.

Due to the significant advances in large-scale text-to-image generation by diffusion model (DM), controllable human image generation has been attracting much attention recently. Existing works, such as Controlnet [36], T2I-adapter [20] and HumanSD [10] have demonstrated good abilities in generating human images based on pose conditions, they still fail to meet the requirements of real e-commerce scenarios. These include (1) the interaction between the shown product and human should be considered, (2) human parts like face/hand/arm/foot and the interaction between human model and product should be hyper-realistic, and (3) the identity of the product shown in advertising should be exactly consistent with the product itself. To this end, in this paper, we first define a new human image generation task for e-commerce marketing, i.e., Object-ID-retentive Human-object Interaction image Generation (OHG), and then propose a VirtualModel framework to generate human images for product shown, which supports displays of any categories of products and any types of human-object interaction. As shown in Figure 1, VirtualModel not only outperforms other methods in terms of accurate pose control and image quality but also allows for the display of user-specified product objects by maintaining the product-ID consistency and enhancing the plausibility of human-object interaction. Codes and data will be released.

This study addresses the challenge of estimating average treatment effects (ATEs) for advertising campaigns in online marketplaces where complete randomized experimentation is infeasible. We propose two key innovations: (1) a shrinkage estimator that optimally combines observational and experimental data without assuming smooth treatment effects across campaigns, and (2) a Bayesian adaptive experimental design framework that efficiently selects campaigns for randomized evaluation that minimizes cumulative risk. Our shrinkage estimator achieves lower risk compared to existing methods by balancing bias-variance tradeoffs, while our adaptive design significantly reduces the costs of campaign randomization. We establish theoretical guarantees including asymptotic normality and regret bounds. In an application to Amazon Ads data analyzing 2,583 campaigns, our approach achieves equivalent estimation precision while requiring only half of the randomized experiments needed by random sampling, the standard method widely used in practice today. The proposed method serves as a practical solution for marketplace platforms to efficiently measure advertising effectiveness while managing experimentation costs.

Text-to-image diffusion models have attracted considerable interest due to their wide applicability across diverse fields. However, challenges persist in creating controllable models for personalized object generation. In this paper, we first identify the entanglement issues in existing personalized generative models, and then propose a straightforward and efficient data augmentation training strategy that guides the diffusion model to focus solely on object identity. By inserting the plug-and-play adapter layers from a pre-trained controllable diffusion model, our model obtains the ability to control the location and size of each generated personalized object. During inference, we propose a regionally-guided sampling technique to maintain the quality and fidelity of the generated images. Our method achieves comparable or superior fidelity for personalized objects, yielding a robust, versatile, and controllable text-to-image diffusion model that is capable of generating realistic and personalized images. Our approach demonstrates significant potential for various applications, such as those in art, entertainment, and advertising design.

In the past years, many proposals have emerged in order to address online advertising use-cases without access to third-party cookies. All these proposals leverage some privacy-enhancing technologies such as aggregation or differential privacy. Yet, no public and rich-enough ground truth is currently available to assess the relevancy of aforementioned private advertising frameworks. We are releasing the largest, in terms of number of features, bidding dataset specifically built in alignment with the design of major browser vendors proposals such as Chrome Privacy Sandbox. This dataset, coined CriteoPrivateAd, stands for an anonymised version of Criteo production logs and provides sufficient data to learn bidding models commonly used in online advertising under many privacy constraints (delayed reports, display and user-level differential privacy, user signal quantisation or aggregated reports). We ensured that this dataset, while being anonymised, is able to provide offline results close to production performance of adtech companies including Criteo - making it a relevant ground truth to design private advertising systems. The dataset is available in Hugging Face: https://huggingface.co/datasets/criteo/CriteoPrivateAd.

A visual metaphor constitutes a high-order form of human creativity, employing cross-domain semantic fusion to transform abstract concepts into impactful visual rhetoric. Despite the remarkable progress of generative AI, existing models remain largely confined to pixel-level instruction alignment and surface-level appearance preservation, failing to capture the underlying abstract logic necessary for genuine metaphorical generation. To bridge this gap, we introduce the task of Visual Metaphor Transfer (VMT), which challenges models to autonomously decouple the "creative essence" from a reference image and re-materialize that abstract logic onto a user-specified target subject. We propose a cognitive-inspired, multi-agent framework that operationalizes Conceptual Blending Theory (CBT) through a novel Schema Grammar ("G"). This structured representation decouples relational invariants from specific visual entities, providing a rigorous foundation for cross-domain logic re-instantiation. Our pipeline executes VMT through a collaborative system of specialized agents: a perception agent that distills the reference into a schema, a transfer agent that maintains generic space invariance to discover apt carriers, a generation agent for high-fidelity synthesis and a hierarchical diagnostic agent that mimics a professional critic, performing closed-loop backtracking to identify and rectify errors across abstract logic, component selection, and prompt encoding. Extensive experiments and human evaluations demonstrate that our method significantly outperforms SOTA baselines in metaphor consistency, analogy appropriateness, and visual creativity, paving the way for automated high-impact creative applications in advertising and media. Source code will be made publicly available.

The development of autonomous agents increasingly relies on Multimodal Language Models (MLMs) to perform tasks described in natural language with GUI environments, such as websites, desktop computers, or mobile phones. Existing benchmarks for MLM agents in interactive environments are limited by their focus on a single environment, lack of detailed and generalized evaluation methods, and the complexities of constructing tasks and evaluators. To overcome these limitations, we introduce Crab, the first agent benchmark framework designed to support cross-environment tasks, incorporating a graph-based fine-grained evaluation method and an efficient mechanism for task and evaluator construction. Our framework supports multiple devices and can be easily extended to any environment with a Python interface. Leveraging Crab, we developed a cross-platform Crab Benchmark-v0 comprising 100 tasks in computer desktop and mobile phone environments. We evaluated four advanced MLMs using different single and multi-agent system configurations on this benchmark. The experimental results demonstrate that the single agent with GPT-4o achieves the best completion ratio of 35.26%. All framework code, agent code, and task datasets are publicly available at https://github.com/camel-ai/crab.

This paper explores multi-scenario optimization on large platforms using multi-agent reinforcement learning (MARL). We address this by treating scenarios like search, recommendation, and advertising as a cooperative, partially observable multi-agent decision problem. We introduce the Multi-Agent Recurrent Deterministic Policy Gradient (MARDPG) algorithm, which aligns different scenarios under a shared objective and allows for strategy communication to boost overall performance. Our results show marked improvements in metrics such as click-through rate (CTR), conversion rate, and total sales, confirming our method's efficacy in practical settings.

E-commerce authoring involves creating attractive, abundant, and targeted promotional content to drive product sales. The emergence of large language models (LLMs) introduces an innovative paradigm, offering a unified solution to address various authoring tasks within this scenario. However, mainstream LLMs trained on general corpora with common sense knowledge reveal limitations in fitting complex and personalized features unique to e-commerce products and customers. Furthermore, LLMs like GPT-3.5 necessitate remote accessibility, raising concerns about safeguarding voluminous customer privacy data during transmission. This paper proposes the LLaMA-E, the unified and customized instruction-following language models focusing on diverse e-commerce authoring tasks. Specifically, the domain experts create the seed instruction set from the tasks of ads generation, query-enhanced product title rewriting, product classification, purchase intent speculation, and general Q&A. These tasks enable the models to comprehensively understand precise e-commerce authoring knowledge by interleaving features covering typical service aspects of customers, sellers, and platforms. The GPT-3.5 is introduced as a teacher model, which expands the seed instructions to form a training set for the LLaMA-E models with various scales. The experimental results show that the proposed LLaMA-E models achieve state-of-the-art results in quantitative and qualitative evaluations, also exhibiting the advantage in zero-shot scenes. To the best of our knowledge, this study is the first to serve the LLMs to specific e-commerce authoring scenarios.

The development of Audio Description (AD) has been a pivotal step forward in making video content more accessible and inclusive. Traditionally, AD production has demanded a considerable amount of skilled labor, while existing automated approaches still necessitate extensive training to integrate multimodal inputs and tailor the output from a captioning style to an AD style. In this paper, we introduce an automated AD generation pipeline that harnesses the potent multimodal and instruction-following capacities of GPT-4V(ision). Notably, our methodology employs readily available components, eliminating the need for additional training. It produces ADs that not only comply with established natural language AD production standards but also maintain contextually consistent character information across frames, courtesy of a tracking-based character recognition module. A thorough analysis on the MAD dataset reveals that our approach achieves a performance on par with learning-based methods in automated AD production, as substantiated by a CIDEr score of 20.5.

Product recommendation systems are important for major movie studios during the movie greenlight process and as part of machine learning personalization pipelines. Collaborative Filtering (CF) models have proved to be effective at powering recommender systems for online streaming services with explicit customer feedback data. CF models do not perform well in scenarios in which feedback data is not available, in cold start situations like new product launches, and situations with markedly different customer tiers (e.g., high frequency customers vs. casual customers). Generative natural language models that create useful theme-based representations of an underlying corpus of documents can be used to represent new product descriptions, like new movie plots. When combined with CF, they have shown to increase the performance in cold start situations. Outside of those cases though in which explicit customer feedback is available, recommender engines must rely on binary purchase data, which materially degrades performance. Fortunately, purchase data can be combined with product descriptions to generate meaningful representations of products and customer trajectories in a convenient product space in which proximity represents similarity. Learning to measure the distance between points in this space can be accomplished with a deep neural network that trains on customer histories and on dense vectorizations of product descriptions. We developed a system based on Collaborative (Deep) Metric Learning (CML) to predict the purchase probabilities of new theatrical releases. We trained and evaluated the model using a large dataset of customer histories, and tested the model for a set of movies that were released outside of the training window. Initial experiments show gains relative to models that do not train on collaborative preferences.

LLMs are increasingly being used in workflows involving generating content to be consumed by humans (e.g., marketing) and also in directly interacting with humans (e.g., through chatbots). The development of such systems that are capable of generating verifiably persuasive messages presents both opportunities and challenges for society. On the one hand, such systems could positively impact domains like advertising and social good, such as addressing drug addiction, and on the other, they could be misused for spreading misinformation and shaping political opinions. To channel LLMs' impact on society, we need to develop systems to measure and benchmark their persuasiveness. With this motivation, we introduce PersuasionBench and PersuasionArena, the first large-scale benchmark and arena containing a battery of tasks to measure the persuasion ability of generative models automatically. We investigate to what extent LLMs know and leverage linguistic patterns that can help them generate more persuasive language. Our findings indicate that the persuasiveness of LLMs correlates positively with model size, but smaller models can also be made to have a higher persuasiveness than much larger models. Notably, targeted training using synthetic and natural datasets significantly enhances smaller models' persuasive capabilities, challenging scale-dependent assumptions. Our findings carry key implications for both model developers and policymakers. For instance, while the EU AI Act and California's SB-1047 aim to regulate AI models based on the number of floating point operations, we demonstrate that simple metrics like this alone fail to capture the full scope of AI's societal impact. We invite the community to explore and contribute to PersuasionArena and PersuasionBench, available at https://bit.ly/measure-persuasion, to advance our understanding of AI-driven persuasion and its societal implications.

User response prediction is essential in industrial recommendation systems, such as online display advertising. Among all the features in recommendation models, user behaviors are among the most critical. Many works have revealed that a user's behavior reflects her interest in the candidate item, owing to the semantic or temporal correlation between behaviors and the candidate. While the literature has individually examined each of these correlations, researchers have yet to analyze them in combination, that is, the semantic-temporal correlation. We empirically measure this correlation and observe intuitive yet robust patterns. We then examine several popular user interest models and find that, surprisingly, none of them learn such correlation well. To fill this gap, we propose a Temporal Interest Network (TIN) to capture the semantic-temporal correlation simultaneously between behaviors and the target. We achieve this by incorporating target-aware temporal encoding, in addition to semantic encoding, to represent behaviors and the target. Furthermore, we conduct explicit 4-way interaction by deploying target-aware attention and target-aware representation to capture both semantic and temporal correlation. We conduct comprehensive evaluations on two popular public datasets, and our proposed TIN outperforms the best-performing baselines by 0.43% and 0.29% on GAUC, respectively. During online A/B testing in Tencent's advertising platform, TIN achieves 1.65% cost lift and 1.93% GMV lift over the base model. It has been successfully deployed in production since October 2023, serving the WeChat Moments traffic. We have released our code at https://github.com/zhouxy1003/TIN.

Lifelong user interest modeling is crucial for industrial recommender systems, yet existing approaches rely predominantly on ID-based features, suffering from poor generalization on long-tail items and limited semantic expressiveness. While recent work explores multimodal representations for behavior retrieval in the General Search Unit (GSU), they often neglect multimodal integration in the fine-grained modeling stage -- the Exact Search Unit (ESU). In this work, we present a systematic analysis of how to effectively leverage multimodal signals across both stages of the two-stage lifelong modeling framework. Our key insight is that simplicity suffices in the GSU: lightweight cosine similarity with high-quality multimodal embeddings outperforms complex retrieval mechanisms. In contrast, the ESU demands richer multimodal sequence modeling and effective ID-multimodal fusion to unlock its full potential. Guided by these principles, we propose MUSE, a simple yet effective multimodal search-based framework. MUSE has been deployed in Taobao display advertising system, enabling 100K-length user behavior sequence modeling and delivering significant gains in top-line metrics with negligible online latency overhead. To foster community research, we share industrial deployment practices and open-source the first large-scale dataset featuring ultra-long behavior sequences paired with high-quality multimodal embeddings. Our code and data is available at https://taobao-mm.github.io.

We are witnessing rapid progress in automatically generating and manipulating 3D assets due to the availability of pretrained text-image diffusion models. However, time-consuming optimization procedures are required for synthesizing each sample, hindering their potential for democratizing 3D content creation. Conversely, 3D diffusion models now train on million-scale 3D datasets, yielding high-quality text-conditional 3D samples within seconds. In this work, we present Spice-E - a neural network that adds structural guidance to 3D diffusion models, extending their usage beyond text-conditional generation. At its core, our framework introduces a cross-entity attention mechanism that allows for multiple entities (in particular, paired input and guidance 3D shapes) to interact via their internal representations within the denoising network. We utilize this mechanism for learning task-specific structural priors in 3D diffusion models from auxiliary guidance shapes. We show that our approach supports a variety of applications, including 3D stylization, semantic shape editing and text-conditional abstraction-to-3D, which transforms primitive-based abstractions into highly-expressive shapes. Extensive experiments demonstrate that Spice-E achieves SOTA performance over these tasks while often being considerably faster than alternative methods. Importantly, this is accomplished without tailoring our approach for any specific task.

Existing benchmarks for grounding language in interactive environments either lack real-world linguistic elements, or prove difficult to scale up due to substantial human involvement in the collection of data or feedback signals. To bridge this gap, we develop WebShop -- a simulated e-commerce website environment with 1.18 million real-world products and 12,087 crowd-sourced text instructions. Given a text instruction specifying a product requirement, an agent needs to navigate multiple types of webpages and issue diverse actions to find, customize, and purchase an item. WebShop provides several challenges for language grounding including understanding compositional instructions, query (re-)formulation, comprehending and acting on noisy text in webpages, and performing strategic exploration. We collect over 1,600 human demonstrations for the task, and train and evaluate a diverse range of agents using reinforcement learning, imitation learning, and pre-trained image and language models. Our best model achieves a task success rate of 29%, which outperforms rule-based heuristics (9.6%) but is far lower than human expert performance (59%). We also analyze agent and human trajectories and ablate various model components to provide insights for developing future agents with stronger language understanding and decision making abilities. Finally, we show that agents trained on WebShop exhibit non-trivial sim-to-real transfer when evaluated on amazon.com and ebay.com, indicating the potential value of WebShop in developing practical web-based agents that can operate in the wild.

We introduce xbench, a dynamic, profession-aligned evaluation suite designed to bridge the gap between AI agent capabilities and real-world productivity. While existing benchmarks often focus on isolated technical skills, they may not accurately reflect the economic value agents deliver in professional settings. To address this, xbench targets commercially significant domains with evaluation tasks defined by industry professionals. Our framework creates metrics that strongly correlate with productivity value, enables prediction of Technology-Market Fit (TMF), and facilitates tracking of product capabilities over time. As our initial implementations, we present two benchmarks: Recruitment and Marketing. For Recruitment, we collect 50 tasks from real-world headhunting business scenarios to evaluate agents' abilities in company mapping, information retrieval, and talent sourcing. For Marketing, we assess agents' ability to match influencers with advertiser needs, evaluating their performance across 50 advertiser requirements using a curated pool of 836 candidate influencers. We present initial evaluation results for leading contemporary agents, establishing a baseline for these professional domains. Our continuously updated evalsets and evaluations are available at https://xbench.org.

Graphic design plays a vital role in visual communication across advertising, marketing, and multimedia entertainment. Prior work has explored automated graphic design generation using diffusion models, aiming to streamline creative workflows and democratize design capabilities. However, complex graphic design scenarios require accurately adhering to design intent specified by multiple heterogeneous user-provided elements (\eg images, layouts, and texts), which pose multi-condition control challenges for existing methods. Specifically, previous single-condition control models demonstrate effectiveness only within their specialized domains but fail to generalize to other conditions, while existing multi-condition methods often lack fine-grained control over each sub-condition and compromise overall compositional harmony. To address these limitations, we introduce CreatiDesign, a systematic solution for automated graphic design covering both model architecture and dataset construction. First, we design a unified multi-condition driven architecture that enables flexible and precise integration of heterogeneous design elements with minimal architectural modifications to the base diffusion model. Furthermore, to ensure that each condition precisely controls its designated image region and to avoid interference between conditions, we propose a multimodal attention mask mechanism. Additionally, we develop a fully automated pipeline for constructing graphic design datasets, and introduce a new dataset with 400K samples featuring multi-condition annotations, along with a comprehensive benchmark. Experimental results show that CreatiDesign outperforms existing models by a clear margin in faithfully adhering to user intent.

Online job ads serve as a valuable source of information for skill requirements, playing a crucial role in labor market analysis and e-recruitment processes. Since such ads are typically formatted in free text, natural language processing (NLP) technologies are required to automatically process them. We specifically focus on the task of detecting skills (mentioned literally, or implicitly described) and linking them to a large skill ontology, making it a challenging case of extreme multi-label classification (XMLC). Given that there is no sizable labeled (training) dataset are available for this specific XMLC task, we propose techniques to leverage general Large Language Models (LLMs). We describe a cost-effective approach to generate an accurate, fully synthetic labeled dataset for skill extraction, and present a contrastive learning strategy that proves effective in the task. Our results across three skill extraction benchmarks show a consistent increase of between 15 to 25 percentage points in R-Precision@5 compared to previously published results that relied solely on distant supervision through literal matches.

Websites use third-party ads and tracking services to deliver targeted ads and collect information about users that visit them. These services put users' privacy at risk, and that is why users' demand for blocking these services is growing. Most of the blocking solutions rely on crowd-sourced filter lists manually maintained by a large community of users. In this work, we seek to simplify the update of these filter lists by combining different websites through a large-scale graph connecting all resource requests made over a large set of sites. The features of this graph are extracted and used to train a machine learning algorithm with the aim of detecting ads and tracking resources. As our approach combines different information sources, it is more robust toward evasion techniques that use obfuscation or changing the usage patterns. We evaluate our work over the Alexa top-10K websites and find its accuracy to be 96.1% biased and 90.9% unbiased with high precision and recall. It can also block new ads and tracking services, which would necessitate being blocked by further crowd-sourced existing filter lists. Moreover, the approach followed in this paper sheds light on the ecosystem of third-party tracking and advertising.

The advance of smartphones and cellular networks boosts the need of mobile advertising and targeted marketing. However, it also triggers the unseen security threats. We found that the phone scams with fake calling numbers of very short lifetime are increasingly popular and have been used to trick the users. The harm is worldwide. On the other hand, deceptive advertising (deceptive ads), the fake ads that tricks users to install unnecessary apps via either alluring or daunting texts and pictures, is an emerging threat that seriously harms the reputation of the advertiser. To counter against these two new threats, the conventional blacklist (or whitelist) approach and the machine learning approach with predefined features have been proven useless. Nevertheless, due to the success of deep learning in developing the highly intelligent program, our system can efficiently and effectively detect phone scams and deceptive ads by taking advantage of our unified framework on deep neural network (DNN) and convolutional neural network (CNN). The proposed system has been deployed for operational use and the experimental results proved the effectiveness of our proposed system. Furthermore, we keep our research results and release experiment material on http://DeceptiveAds.TWMAN.ORG and http://PhoneScams.TWMAN.ORG if there is any update.

Nudges are subtle changes to the way choices are presented to human decision-makers (e.g., opt-in vs. opt-out by default) that shift behavior without restricting options or changing incentives. As AI agents increasingly make decisions in the same environments as humans, the presentation of choices may be optimized for machines as well as people. We introduce mecha-nudges: changes to how choices are presented that systematically influence AI agents without degrading the decision environment for humans. To formalize mecha-nudges, we combine the Bayesian persuasion framework with V-usable information, a generalization of Shannon information that is observer-relative. This yields a common scale (bits of usable information) for comparing a wide range of interventions, contexts, and models. Applying our framework to product listings on Etsy -- a global marketplace for independent sellers -- we find that following ChatGPT's release, listings have significantly more machine-usable information about product selection, consistent with systematic mecha-nudging.

As LLM agents advance, they are increasingly mediating economic decisions, ranging from product discovery to transactions, on behalf of users. Such applications promise benefits but also raise many questions about agent accountability and value for users. Addressing these questions requires understanding how agents behave in realistic market conditions. However, previous research has largely evaluated agents in constrained settings, such as single-task marketplaces (e.g., negotiation) or structured two-agent interactions. Real-world markets are fundamentally different: they require agents to handle diverse economic activities and coordinate within large, dynamic ecosystems where multiple agents with opaque behaviors may engage in open-ended dialogues. To bridge this gap, we investigate two-sided agentic marketplaces where Assistant agents represent consumers and Service agents represent competing businesses. To study these interactions safely, we develop Magentic-Marketplace-- a simulated environment where Assistants and Services can operate. This environment enables us to study key market dynamics: the utility agents achieve, behavioral biases, vulnerability to manipulation, and how search mechanisms shape market outcomes. Our experiments show that frontier models can approach optimal welfare-- but only under ideal search conditions. Performance degrades sharply with scale, and all models exhibit severe first-proposal bias, creating 10-30x advantages for response speed over quality. These findings reveal how behaviors emerge across market conditions, informing the design of fair and efficient agentic marketplaces.

In the field of MLLM-based GUI agents, compared to smartphones, the PC scenario not only features a more complex interactive environment, but also involves more intricate intra- and inter-app workflows. To address these issues, we propose a hierarchical agent framework named PC-Agent. Specifically, from the perception perspective, we devise an Active Perception Module (APM) to overcome the inadequate abilities of current MLLMs in perceiving screenshot content. From the decision-making perspective, to handle complex user instructions and interdependent subtasks more effectively, we propose a hierarchical multi-agent collaboration architecture that decomposes decision-making processes into Instruction-Subtask-Action levels. Within this architecture, three agents (i.e., Manager, Progress and Decision) are set up for instruction decomposition, progress tracking and step-by-step decision-making respectively. Additionally, a Reflection agent is adopted to enable timely bottom-up error feedback and adjustment. We also introduce a new benchmark PC-Eval with 25 real-world complex instructions. Empirical results on PC-Eval show that our PC-Agent achieves a 32% absolute improvement of task success rate over previous state-of-the-art methods. The code will be publicly available.

We present NNN, an experimental Transformer-based neural network approach to marketing measurement. Unlike Marketing Mix Models (MMMs) which rely on scalar inputs and parametric decay functions, NNN uses rich embeddings to capture both quantitative and qualitative aspects of marketing and organic channels (e.g., search queries, ad creatives). This, combined with its attention mechanism, potentially enables NNN to model complex interactions, capture long-term effects, and improve sales attribution accuracy. We show that L1 regularization permits the use of such expressive models in typical data-constrained settings. Evaluating NNN on simulated and real-world data demonstrates its efficacy, particularly through considerable improvement in predictive power. In addition to marketing measurement, the NNN framework can provide valuable, complementary insights through model probing, such as evaluating keyword or creative effectiveness.

Prediction markets are used in real life to predict outcomes of interest such as presidential elections. This paper presents a mathematical theory of artificial prediction markets for supervised learning of conditional probability estimators. The artificial prediction market is a novel method for fusing the prediction information of features or trained classifiers, where the fusion result is the contract price on the possible outcomes. The market can be trained online by updating the participants' budgets using training examples. Inspired by the real prediction markets, the equations that govern the market are derived from simple and reasonable assumptions. Efficient numerical algorithms are presented for solving these equations. The obtained artificial prediction market is shown to be a maximum likelihood estimator. It generalizes linear aggregation, existent in boosting and random forest, as well as logistic regression and some kernel methods. Furthermore, the market mechanism allows the aggregation of specialized classifiers that participate only on specific instances. Experimental comparisons show that the artificial prediction markets often outperform random forest and implicit online learning on synthetic data and real UCI datasets. Moreover, an extensive evaluation for pelvic and abdominal lymph node detection in CT data shows that the prediction market improves adaboost's detection rate from 79.6% to 81.2% at 3 false positives/volume.

Graphical User Interface (GUI) agents offer cross-platform solutions for automating complex digital tasks, with significant potential to transform productivity workflows. However, their performance is often constrained by the scarcity of high-quality trajectory data. To address this limitation, we propose training Vision Language Models (VLMs) on data-rich, reasoning-intensive tasks during a dedicated mid-training stage, and then examine how incorporating these tasks facilitates generalization to GUI planning scenarios. Specifically, we explore a range of tasks with readily available instruction-tuning data, including GUI perception, multimodal reasoning, and textual reasoning. Through extensive experiments across 11 mid-training tasks, we demonstrate that: (1) Task generalization proves highly effective, yielding substantial improvements across most settings. For instance, multimodal mathematical reasoning enhances performance on AndroidWorld by an absolute 6.3%. Remarkably, text-only mathematical data significantly boosts GUI web agent performance, achieving a 5.6% improvement on WebArena and 5.4% improvement on AndroidWorld, underscoring notable cross-modal generalization from text-based to visual domains; (2) Contrary to prior assumptions, GUI perception data - previously considered closely aligned with GUI agent tasks and widely utilized for training - has a comparatively limited impact on final performance; (3) Building on these insights, we identify the most effective mid-training tasks and curate optimized mixture datasets, resulting in absolute performance gains of 8.0% on WebArena and 12.2% on AndroidWorld. Our work provides valuable insights into cross-domain knowledge transfer for GUI agents and offers a practical approach to addressing data scarcity challenges in this emerging field. The code, data and models will be available at https://github.com/hkust-nlp/GUIMid.

Application developers advertise their Apps by creating product pages with App images, and bidding on search terms. It is then crucial for App images to be highly relevant with the search terms. Solutions to this problem require an image-text matching model to predict the quality of the match between the chosen image and the search terms. In this work, we present a novel approach to matching an App image to search terms based on fine-tuning a pre-trained LXMERT model. We show that compared to the CLIP model and a baseline using a Transformer model for search terms, and a ResNet model for images, we significantly improve the matching accuracy. We evaluate our approach using two sets of labels: advertiser associated (image, search term) pairs for a given application, and human ratings for the relevance between (image, search term) pairs. Our approach achieves 0.96 AUC score for advertiser associated ground truth, outperforming the transformer+ResNet baseline and the fine-tuned CLIP model by 8% and 14%. For human labeled ground truth, our approach achieves 0.95 AUC score, outperforming the transformer+ResNet baseline and the fine-tuned CLIP model by 16% and 17%.

Although synthetic data is widely promoted as a remedy, its prevailing production paradigm -- one optimizing for statistical smoothness -- systematically removes the long-tail, cognitively grounded irregularities that characterize human text. Prolonged training on such statistically optimal but cognitively impoverished data accelerates model collapse. This paper proposes a paradigm shift: instead of imitating the surface properties of data, we simulate the cognitive processes that generate human text. We introduce the Prompt-driven Cognitive Computing Framework (PMCSF), whose core consists of a Cognitive State Decoder (CSD) that reverse-engineers unstructured text into structured cognitive vectors, and a Cognitive Text Encoder (CTE) that re-materializes these states into text enriched with human-typical imperfections via mathematically defined Cognitive Perturbation Operators. The framework is validated through a two-stage objective evaluation pipeline. First, in cognitive codec verification, CTE text yields a Jensen-Shannon divergence of 0.0614 from human text (vs. 0.4431 for standard LLM output), passes double-blind professional media review, and achieves an intraclass correlation coefficient ICC > 0.9 for cognitive profile alignment across heterogeneous models. Second, in functional gain evaluation, isomorphic stress tests in the A-share market show that strategies incorporating CTE-generated data reduce maximum drawdown by 47.4% during the 2015 crash and deliver 8.6% Defensive Alpha, exceeding transaction costs by a factor of 33. Our findings demonstrate that modelling human cognitive limitations -- not copying surface data -- enables synthetic data with genuine functional gain, offering a viable technical pathway toward resolving the AI data-collapse crisis.

This study compares the performance of AI-generated and human-written product descriptions using a multifaceted evaluation model. We analyze descriptions for 100 products generated by four AI models (Gemma 2B, LLAMA, GPT2, and ChatGPT 4) with and without sample descriptions, against human-written descriptions. Our evaluation metrics include sentiment, readability, persuasiveness, Search Engine Optimization(SEO), clarity, emotional appeal, and call-to-action effectiveness. The results indicate that ChatGPT 4 performs the best. In contrast, other models demonstrate significant shortcomings, producing incoherent and illogical output that lacks logical structure and contextual relevance. These models struggle to maintain focus on the product being described, resulting in disjointed sentences that do not convey meaningful information. This research provides insights into the current capabilities and limitations of AI in the creation of content for e-Commerce.

Much of the previous work towards digital agents for graphical user interfaces (GUIs) has relied on text-based representations (derived from HTML or other structured data sources), which are not always readily available. These input representations have been often coupled with custom, task-specific action spaces. This paper focuses on creating agents that interact with the digital world using the same conceptual interface that humans commonly use -- via pixel-based screenshots and a generic action space corresponding to keyboard and mouse actions. Building upon recent progress in pixel-based pretraining, we show, for the first time, that it is possible for such agents to outperform human crowdworkers on the MiniWob++ benchmark of GUI-based instruction following tasks.

The modern text-to-image diffusion models boom has opened a new era in digital content production as it has proven the previously unseen ability to produce photorealistic and stylistically diverse imagery based on the semantics of natural-language descriptions. However, the consistent disadvantage of these models is that they cannot generate readable, meaningful, and correctly spelled text in generated images, which significantly limits the use of practical purposes like advertising, learning, and creative design. This paper introduces a new framework, namely Glyph-Conditioned Diffusion with Character-Aware Attention (GCDA), using which a typical diffusion backbone is extended by three well-designed modules. To begin with, the model has a dual-stream text encoder that encodes both semantic contextual information and explicit glyph representations, resulting in a character-aware representation of the input text that is rich in nature. Second, an attention mechanism that is aware of the character is proposed with a new attention segregation loss that aims to limit the attention distribution of each character independently in order to avoid distortion artifacts. Lastly, GCDA has an OCR-in-the-loop fine-tuning phase, where a full text perceptual loss, directly optimises models to be legible and accurately spell. Large scale experiments to benchmark datasets, such as MARIO-10M and T2I-CompBench, reveal that GCDA sets a new state-of-the-art on all metrics, with better character based metrics on text rendering (Character Error Rate: 0.08 vs 0.21 for the previous best; Word Error Rate: 0.15 vs 0.25), human perception, and comparable image synthesis quality on high-fidelity (FID: 14.3).

Ad-load balancing is a critical challenge in online advertising systems, particularly in the context of social media platforms, where the goal is to maximize user engagement and revenue while maintaining a satisfactory user experience. This requires the optimization of conflicting objectives, such as user satisfaction and ads revenue. Traditional approaches to ad-load balancing rely on static allocation policies, which fail to adapt to changing user preferences and contextual factors. In this paper, we present an approach that leverages off-policy learning and evaluation from logged bandit feedback. We start by presenting a motivating analysis of the ad-load balancing problem, highlighting the conflicting objectives between user satisfaction and ads revenue. We emphasize the nuances that arise due to user heterogeneity and the dependence on the user's position within a session. Based on this analysis, we define the problem as determining the optimal ad-load for a particular feed fetch. To tackle this problem, we propose an off-policy learning framework that leverages unbiased estimators such as Inverse Propensity Scoring (IPS) and Doubly Robust (DR) to learn and estimate the policy values using offline collected stochastic data. We present insights from online A/B experiments deployed at scale across over 80 million users generating over 200 million sessions, where we find statistically significant improvements in both user satisfaction metrics and ads revenue for the platform.

Scaling up deep learning models has been proven effective to improve intelligence of machine learning (ML) models, especially for industry recommendation models and large language models. The co-design of distributed ML systems and algorithms (to maximize training performance) plays a pivotal role for its success. As it scales, the number of co-design hyper-parameters grows rapidly which brings challenges to feasibly find the optimal setup for system performance maximization. In this paper, we propose CubicML which uses ML to automatically optimize training performance of distributed ML systems. In CubicML, we use a ML model as a proxy to predict the training performance for search efficiency and performance modeling flexibility. We proved that CubicML can effectively optimize training speed of in-house ads recommendation models and large language models at Meta.

In spite of recent advancements in text-to-image generation, limitations persist in handling complex and imaginative prompts due to the restricted diversity and complexity of training data. This work explores how diffusion models can generate images from prompts requiring artistic creativity or specialized knowledge. We introduce the Realistic-Fantasy Benchmark (RFBench), a novel evaluation framework blending realistic and fantastical scenarios. To address these challenges, we propose the Realistic-Fantasy Network (RFNet), a training-free approach integrating diffusion models with LLMs. Extensive human evaluations and GPT-based compositional assessments demonstrate our approach's superiority over state-of-the-art methods. Our code and dataset is available at https://leo81005.github.io/Reality-and-Fantasy/.

Click Through Rate (CTR) prediction plays an essential role in recommender systems and online advertising. It is crucial to effectively model feature interactions to improve the prediction performance of CTR models. However, existing methods face three significant challenges. First, while most methods can automatically capture high-order feature interactions, their performance tends to diminish as the order of feature interactions increases. Second, existing methods lack the ability to provide convincing interpretations of the prediction results, especially for high-order feature interactions, which limits the trustworthiness of their predictions. Third, many methods suffer from the presence of redundant parameters, particularly in the embedding layer. This paper proposes a novel method called Gated Deep Cross Network (GDCN) and a Field-level Dimension Optimization (FDO) approach to address these challenges. As the core structure of GDCN, Gated Cross Network (GCN) captures explicit high-order feature interactions and dynamically filters important interactions with an information gate in each order. Additionally, we use the FDO approach to learn condensed dimensions for each field based on their importance. Comprehensive experiments on five datasets demonstrate the effectiveness, superiority and interpretability of GDCN. Moreover, we verify the effectiveness of FDO in learning various dimensions and reducing model parameters. The code is available on https://github.com/anonctr/GDCN.

Believable proxies of human behavior can empower interactive applications ranging from immersive environments to rehearsal spaces for interpersonal communication to prototyping tools. In this paper, we introduce generative agents--computational software agents that simulate believable human behavior. Generative agents wake up, cook breakfast, and head to work; artists paint, while authors write; they form opinions, notice each other, and initiate conversations; they remember and reflect on days past as they plan the next day. To enable generative agents, we describe an architecture that extends a large language model to store a complete record of the agent's experiences using natural language, synthesize those memories over time into higher-level reflections, and retrieve them dynamically to plan behavior. We instantiate generative agents to populate an interactive sandbox environment inspired by The Sims, where end users can interact with a small town of twenty five agents using natural language. In an evaluation, these generative agents produce believable individual and emergent social behaviors: for example, starting with only a single user-specified notion that one agent wants to throw a Valentine's Day party, the agents autonomously spread invitations to the party over the next two days, make new acquaintances, ask each other out on dates to the party, and coordinate to show up for the party together at the right time. We demonstrate through ablation that the components of our agent architecture--observation, planning, and reflection--each contribute critically to the believability of agent behavior. By fusing large language models with computational, interactive agents, this work introduces architectural and interaction patterns for enabling believable simulations of human behavior.

Progress in computer use agents (CUAs) has been constrained by the absence of large and high-quality datasets that capture how humans interact with a computer. While LLMs have thrived on abundant textual data, no comparable corpus exists for CUA trajectories. To address these gaps, we introduce FaraGen, a novel synthetic data generation system for multi-step web tasks. FaraGen can propose diverse tasks from frequently used websites, generate multiple solution attempts, and filter successful trajectories using multiple verifiers. It achieves high throughput, yield, and diversity for multi-step web tasks, producing verified trajectories at approximately $1 each. We use this data to train Fara-7B, a native CUA model that perceives the computer using only screenshots, executes actions via predicted coordinates, and is small enough to run on-device. We find that Fara-7B outperforms other CUA models of comparable size on benchmarks like WebVoyager, Online-Mind2Web, and WebTailBench -- our novel benchmark that better captures under-represented web tasks in pre-existing benchmarks. Furthermore, Fara-7B is competitive with much larger frontier models, illustrating key benefits of scalable data generation systems in advancing small efficient agentic models. We are making Fara-7B open-weight on Microsoft Foundry and HuggingFace, and we are releasing WebTailBench.

Researchers are investing substantial effort in developing powerful general-purpose agents, wherein Foundation Models are used as modules within agentic systems (e.g. Chain-of-Thought, Self-Reflection, Toolformer). However, the history of machine learning teaches us that hand-designed solutions are eventually replaced by learned solutions. We formulate a new research area, Automated Design of Agentic Systems (ADAS), which aims to automatically create powerful agentic system designs, including inventing novel building blocks and/or combining them in new ways. We further demonstrate that there is an unexplored yet promising approach within ADAS where agents can be defined in code and new agents can be automatically discovered by a meta agent programming ever better ones in code. Given that programming languages are Turing Complete, this approach theoretically enables the learning of any possible agentic system: including novel prompts, tool use, control flows, and combinations thereof. We present a simple yet effective algorithm named Meta Agent Search to demonstrate this idea, where a meta agent iteratively programs interesting new agents based on an ever-growing archive of previous discoveries. Through extensive experiments across multiple domains including coding, science, and math, we show that our algorithm can progressively invent agents with novel designs that greatly outperform state-of-the-art hand-designed agents. Importantly, we consistently observe the surprising result that agents invented by Meta Agent Search maintain superior performance even when transferred across domains and models, demonstrating their robustness and generality. Provided we develop it safely, our work illustrates the potential of an exciting new research direction toward automatically designing ever-more powerful agentic systems to benefit humanity.

Dot-product attention has wide applications in computer vision and natural language processing. However, its memory and computational costs grow quadratically with the input size. Such growth prohibits its application on high-resolution inputs. To remedy this drawback, this paper proposes a novel efficient attention mechanism equivalent to dot-product attention but with substantially less memory and computational costs. Its resource efficiency allows more widespread and flexible integration of attention modules into a network, which leads to better accuracies. Empirical evaluations demonstrated the effectiveness of its advantages. Efficient attention modules brought significant performance boosts to object detectors and instance segmenters on MS-COCO 2017. Further, the resource efficiency democratizes attention to complex models, where high costs prohibit the use of dot-product attention. As an exemplar, a model with efficient attention achieved state-of-the-art accuracies for stereo depth estimation on the Scene Flow dataset. Code is available at https://github.com/cmsflash/efficient-attention.

Creating high-dynamic videos such as motion-rich actions and sophisticated visual effects poses a significant challenge in the field of artificial intelligence. Unfortunately, current state-of-the-art video generation methods, primarily focusing on text-to-video generation, tend to produce video clips with minimal motions despite maintaining high fidelity. We argue that relying solely on text instructions is insufficient and suboptimal for video generation. In this paper, we introduce PixelDance, a novel approach based on diffusion models that incorporates image instructions for both the first and last frames in conjunction with text instructions for video generation. Comprehensive experimental results demonstrate that PixelDance trained with public data exhibits significantly better proficiency in synthesizing videos with complex scenes and intricate motions, setting a new standard for video generation.

Data attribution seeks to trace model outputs back to training data. With the recent development of diffusion models, data attribution has become a desired module to properly assign valuations for high-quality or copyrighted training samples, ensuring that data contributors are fairly compensated or credited. Several theoretically motivated methods have been proposed to implement data attribution, in an effort to improve the trade-off between computational scalability and effectiveness. In this work, we conduct extensive experiments and ablation studies on attributing diffusion models, specifically focusing on DDPMs trained on CIFAR-10 and CelebA, as well as a Stable Diffusion model LoRA-finetuned on ArtBench. Intriguingly, we report counter-intuitive observations that theoretically unjustified design choices for attribution empirically outperform previous baselines by a large margin, in terms of both linear datamodeling score and counterfactual evaluation. Our work presents a significantly more efficient approach for attributing diffusion models, while the unexpected findings suggest that at least in non-convex settings, constructions guided by theoretical assumptions may lead to inferior attribution performance. The code is available at https://github.com/sail-sg/D-TRAK.

Large language model (LLM) agents have demonstrated strong capabilities across diverse domains. However, designing high-performing agentic systems remains challenging. Existing agent search methods suffer from three major limitations: (1) an emphasis on optimizing agentic workflows while under-utilizing proven human-designed components such as memory, planning, and tool use; (2) high evaluation costs, as each newly generated agent must be fully evaluated on benchmarks; and (3) inefficient search in large search space. In this work, we introduce a comprehensive framework to address these challenges. First, We propose a hierarchical search space that jointly models agentic workflow and composable functional components, enabling richer agentic system designs. Building on this structured design space, we introduce a predictive value model that estimates agent performance given agentic system and task description, allowing for efficient, low-cost evaluation during the search process. Finally, we present a hierarchical Monte Carlo Tree Search (MCTS) strategy informed by uncertainty to guide the search. Experiments on seven benchmarks, covering embodied, math, web, tool, and game, show that our method achieves an average performance gain of 8.34\% over state-of-the-art baselines and exhibits faster search progress with steeper improvement trajectories. Code repo is available at https://github.com/Ericccc02/AgentSwift.

Large language model (LLM)-based agents are increasingly expected to negotiate, coordinate, and transact autonomously, yet existing benchmarks lack principled settings for evaluating language-mediated economic interaction among multiple agents. We introduce AgenticPay, a benchmark and simulation framework for multi-agent buyer-seller negotiation driven by natural language. AgenticPay models markets in which buyers and sellers possess private constraints and product-dependent valuations, and must reach agreements through multi-round linguistic negotiation rather than numeric bidding alone. The framework supports a diverse suite of over 110 tasks ranging from bilateral bargaining to many-to-many markets, with structured action extraction and metrics for feasibility, efficiency, and welfare. Benchmarking state-of-the-art proprietary and open-weight LLMs reveals substantial gaps in negotiation performance and highlights challenges in long-horizon strategic reasoning, establishing AgenticPay as a foundation for studying agentic commerce and language-based market interaction. Code and dataset are available at the link: https://github.com/SafeRL-Lab/AgenticPay.

Large language models (LLMs) are increasingly shaping how information is created and disseminated, from companies using them to craft persuasive advertisements, to election campaigns optimizing messaging to gain votes, to social media influencers boosting engagement. These settings are inherently competitive, with sellers, candidates, and influencers vying for audience approval, yet it remains poorly understood how competitive feedback loops influence LLM behavior. We show that optimizing LLMs for competitive success can inadvertently drive misalignment. Using simulated environments across these scenarios, we find that, 6.3% increase in sales is accompanied by a 14.0% rise in deceptive marketing; in elections, a 4.9% gain in vote share coincides with 22.3% more disinformation and 12.5% more populist rhetoric; and on social media, a 7.5% engagement boost comes with 188.6% more disinformation and a 16.3% increase in promotion of harmful behaviors. We call this phenomenon Moloch's Bargain for AI--competitive success achieved at the cost of alignment. These misaligned behaviors emerge even when models are explicitly instructed to remain truthful and grounded, revealing the fragility of current alignment safeguards. Our findings highlight how market-driven optimization pressures can systematically erode alignment, creating a race to the bottom, and suggest that safe deployment of AI systems will require stronger governance and carefully designed incentives to prevent competitive dynamics from undermining societal trust.

In this paper we introduce ResearchCodeAgent, a novel multi-agent system leveraging large language models (LLMs) agents to automate the codification of research methodologies described in machine learning literature. The system bridges the gap between high-level research concepts and their practical implementation, allowing researchers auto-generating code of existing research papers for benchmarking or building on top-of existing methods specified in the literature with availability of partial or complete starter code. ResearchCodeAgent employs a flexible agent architecture with a comprehensive action suite, enabling context-aware interactions with the research environment. The system incorporates a dynamic planning mechanism, utilizing both short and long-term memory to adapt its approach iteratively. We evaluate ResearchCodeAgent on three distinct machine learning tasks with distinct task complexity and representing different parts of the ML pipeline: data augmentation, optimization, and data batching. Our results demonstrate the system's effectiveness and generalizability, with 46.9% of generated code being high-quality and error-free, and 25% showing performance improvements over baseline implementations. Empirical analysis shows an average reduction of 57.9% in coding time compared to manual implementation. We observe higher gains for more complex tasks. ResearchCodeAgent represents a significant step towards automating the research implementation process, potentially accelerating the pace of machine learning research.

How does the internal computation of a machine learning model transform inputs into predictions? In this paper, we introduce a task called component modeling that aims to address this question. The goal of component modeling is to decompose an ML model's prediction in terms of its components -- simple functions (e.g., convolution filters, attention heads) that are the "building blocks" of model computation. We focus on a special case of this task, component attribution, where the goal is to estimate the counterfactual impact of individual components on a given prediction. We then present COAR, a scalable algorithm for estimating component attributions; we demonstrate its effectiveness across models, datasets, and modalities. Finally, we show that component attributions estimated with COAR directly enable model editing across five tasks, namely: fixing model errors, ``forgetting'' specific classes, boosting subpopulation robustness, localizing backdoor attacks, and improving robustness to typographic attacks. We provide code for COAR at https://github.com/MadryLab/modelcomponents .

Recently, 3D understanding has become popular to facilitate autonomous agents to perform further decisionmaking. However, existing 3D datasets and methods are often limited to specific tasks. On the other hand, recent progress in Large Language Models (LLMs) and Multimodal Language Models (MLMs) have demonstrated exceptional general language and imagery tasking performance. Therefore, it is interesting to unlock MLM's potential to be 3D generalist for wider tasks. However, current MLMs' research has been less focused on 3D tasks due to a lack of large-scale 3D instruction-following datasets. In this work, we introduce a comprehensive 3D instructionfollowing dataset called M3DBench, which possesses the following characteristics: 1) It supports general multimodal instructions interleaved with text, images, 3D objects, and other visual prompts. 2) It unifies diverse 3D tasks at both region and scene levels, covering a variety of fundamental abilities in real-world 3D environments. 3) It is a large-scale 3D instruction-following dataset with over 320k instruction-response pairs. Furthermore, we establish a new benchmark for assessing the performance of large models in understanding multi-modal 3D prompts. Extensive experiments demonstrate the effectiveness of our dataset and baseline, supporting general 3D-centric tasks, which can inspire future research.

Collaborative perception empowers each agent to improve its perceptual ability through the exchange of perceptual messages with other agents. It inherently results in a fundamental trade-off between perception ability and communication cost. To address this bottleneck issue, our core idea is to optimize the collaborative messages from two key aspects: representation and selection. The proposed codebook-based message representation enables the transmission of integer codes, rather than high-dimensional feature maps. The proposed information-filling-driven message selection optimizes local messages to collectively fill each agent's information demand, preventing information overflow among multiple agents. By integrating these two designs, we propose CodeFilling, a novel communication-efficient collaborative perception system, which significantly advances the perception-communication trade-off and is inclusive to both homogeneous and heterogeneous collaboration settings. We evaluate CodeFilling in both a real-world dataset, DAIR-V2X, and a new simulation dataset, OPV2VH+. Results show that CodeFilling outperforms previous SOTA Where2comm on DAIR-V2X/OPV2VH+ with 1,333/1,206 times lower communication volume. Our code is available at https://github.com/PhyllisH/CodeFilling.

We initiate a principled study of algorithmic collective action on digital platforms that deploy machine learning algorithms. We propose a simple theoretical model of a collective interacting with a firm's learning algorithm. The collective pools the data of participating individuals and executes an algorithmic strategy by instructing participants how to modify their own data to achieve a collective goal. We investigate the consequences of this model in three fundamental learning-theoretic settings: the case of a nonparametric optimal learning algorithm, a parametric risk minimizer, and gradient-based optimization. In each setting, we come up with coordinated algorithmic strategies and characterize natural success criteria as a function of the collective's size. Complementing our theory, we conduct systematic experiments on a skill classification task involving tens of thousands of resumes from a gig platform for freelancers. Through more than two thousand model training runs of a BERT-like language model, we see a striking correspondence emerge between our empirical observations and the predictions made by our theory. Taken together, our theory and experiments broadly support the conclusion that algorithmic collectives of exceedingly small fractional size can exert significant control over a platform's learning algorithm.

With the digital imagery landscape rapidly evolving, image stocks and AI-generated image marketplaces have become central to visual media. Traditional stock images now exist alongside innovative platforms that trade in prompts for AI-generated visuals, driven by sophisticated APIs like DALL-E 3 and Midjourney. This paper studies the possibility of employing multi-modal models with enhanced visual understanding to mimic the outputs of these platforms, introducing an original attack strategy. Our method leverages fine-tuned CLIP models, a multi-label classifier, and the descriptive capabilities of GPT-4V to create prompts that generate images similar to those available in marketplaces and from premium stock image providers, yet at a markedly lower expense. In presenting this strategy, we aim to spotlight a new class of economic and security considerations within the realm of digital imagery. Our findings, supported by both automated metrics and human assessment, reveal that comparable visual content can be produced for a fraction of the prevailing market prices (0.23 - 0.27 per image), emphasizing the need for awareness and strategic discussions about the integrity of digital media in an increasingly AI-integrated landscape. Our work also contributes to the field by assembling a dataset consisting of approximately 19 million prompt-image pairs generated by the popular Midjourney platform, which we plan to release publicly.

Estimating post-click conversion rate (CVR) accurately is crucial for ranking systems in industrial applications such as recommendation and advertising. Conventional CVR modeling applies popular deep learning methods and achieves state-of-the-art performance. However it encounters several task-specific problems in practice, making CVR modeling challenging. For example, conventional CVR models are trained with samples of clicked impressions while utilized to make inference on the entire space with samples of all impressions. This causes a sample selection bias problem. Besides, there exists an extreme data sparsity problem, making the model fitting rather difficult. In this paper, we model CVR in a brand-new perspective by making good use of sequential pattern of user actions, i.e., impression -> click -> conversion. The proposed Entire Space Multi-task Model (ESMM) can eliminate the two problems simultaneously by i) modeling CVR directly over the entire space, ii) employing a feature representation transfer learning strategy. Experiments on dataset gathered from Taobao's recommender system demonstrate that ESMM significantly outperforms competitive methods. We also release a sampling version of this dataset to enable future research. To the best of our knowledge, this is the first public dataset which contains samples with sequential dependence of click and conversion labels for CVR modeling.

The acceleration in the adoption of AI-based automated decision-making systems poses a challenge for evaluating the fairness of algorithmic decisions, especially in the absence of ground truth. When designing interventions, uplift modeling is used extensively to identify candidates that are likely to benefit from treatment. However, these models remain particularly susceptible to fairness evaluation due to the lack of ground truth on the outcome measure since a candidate cannot be in both treatment and control simultaneously. In this article, we propose a framework that overcomes the missing ground truth problem by generating surrogates to serve as a proxy for counterfactual labels of uplift modeling campaigns. We then leverage the surrogate ground truth to conduct a more comprehensive binary fairness evaluation. We show how to apply the approach in a comprehensive study from a real-world marketing campaign for promotional offers and demonstrate its enhancement for fairness evaluation.

We present RecoWorld, a blueprint for building simulated environments tailored to agentic recommender systems. Such environments give agents a proper training space where they can learn from errors without impacting real users. RecoWorld distinguishes itself with a dual-view architecture: a simulated user and an agentic recommender engage in multi-turn interactions aimed at maximizing user retention. The user simulator reviews recommended items, updates its mindset, and when sensing potential user disengagement, generates reflective instructions. The agentic recommender adapts its recommendations by incorporating these user instructions and reasoning traces, creating a dynamic feedback loop that actively engages users. This process leverages the exceptional reasoning capabilities of modern LLMs. We explore diverse content representations within the simulator, including text-based, multimodal, and semantic ID modeling, and discuss how multi-turn RL enables the recommender to refine its strategies through iterative interactions. RecoWorld also supports multi-agent simulations, allowing creators to simulate the responses of targeted user populations. It marks an important first step toward recommender systems where users and agents collaboratively shape personalized information streams. We envision new interaction paradigms where "user instructs, recommender responds," jointly optimizing user retention and engagement.

Predicting stock market prices following corporate earnings calls remains a significant challenge for investors and researchers alike, requiring innovative approaches that can process diverse information sources. This study investigates the impact of corporate earnings calls on stock prices by introducing a multi-modal predictive model. We leverage textual data from earnings call transcripts, along with images and tables from accompanying presentations, to forecast stock price movements on the trading day immediately following these calls. To facilitate this research, we developed the MiMIC (Multi-Modal Indian Earnings Calls) dataset, encompassing companies representing the Nifty 50, Nifty MidCap 50, and Nifty Small 50 indices. The dataset includes earnings call transcripts, presentations, fundamentals, technical indicators, and subsequent stock prices. We present a multimodal analytical framework that integrates quantitative variables with predictive signals derived from textual and visual modalities, thereby enabling a holistic approach to feature representation and analysis. This multi-modal approach demonstrates the potential for integrating diverse information sources to enhance financial forecasting accuracy. To promote further research in computational economics, we have made the MiMIC dataset publicly available under the CC-NC-SA-4.0 licence. Our work contributes to the growing body of literature on market reactions to corporate communications and highlights the efficacy of multi-modal machine learning techniques in financial analysis.

Content creators often draw inspiration from multiple visual sources, combining distinct elements to craft new compositions. Modern computational approaches now aim to emulate this fundamental creative process. Although recent diffusion models excel at text-guided compositional synthesis, text as a medium often lacks precise control over visual details. Image-based composition approaches can capture more nuanced features, but existing methods are typically limited in the range of concepts they can capture, and require expensive training procedures or specialized data. We present IP-Composer, a novel training-free approach for compositional image generation that leverages multiple image references simultaneously, while using natural language to describe the concept to be extracted from each image. Our method builds on IP-Adapter, which synthesizes novel images conditioned on an input image's CLIP embedding. We extend this approach to multiple visual inputs by crafting composite embeddings, stitched from the projections of multiple input images onto concept-specific CLIP-subspaces identified through text. Through comprehensive evaluation, we show that our approach enables more precise control over a larger range of visual concept compositions.

Large Language Models (LLMs) offer state-of-the-art performance in natural language understanding and generation tasks. However, the deployment of leading commercial models for specialized tasks, such as e-commerce, is often hindered by high computational costs, latency, and operational expenses. This paper investigates the viability of smaller, open-weight models as a resource-efficient alternative. We present a methodology for optimizing a one-billion-parameter Llama 3.2 model for multilingual e-commerce intent recognition. The model was fine-tuned using Quantized Low-Rank Adaptation (QLoRA) on a synthetically generated dataset designed to mimic real-world user queries. Subsequently, we applied post-training quantization techniques, creating GPU-optimized (GPTQ) and CPU-optimized (GGUF) versions. Our results demonstrate that the specialized 1B model achieves 99% accuracy, matching the performance of the significantly larger GPT-4.1 model. A detailed performance analysis revealed critical, hardware-dependent trade-offs: while 4-bit GPTQ reduced VRAM usage by 41%, it paradoxically slowed inference by 82% on an older GPU architecture (NVIDIA T4) due to dequantization overhead. Conversely, GGUF formats on a CPU achieved a speedup of up to 18x in inference throughput and a reduction of over 90% in RAM consumption compared to the FP16 baseline. We conclude that small, properly optimized open-weight models are not just a viable but a more suitable alternative for domain-specific applications, offering state-of-the-art accuracy at a fraction of the computational cost.

GUI agents that interact with graphical interfaces on behalf of users represent a promising direction for practical AI assistants. However, training such agents is hindered by the scarcity of suitable environments. We present InfiniteWeb, a system that automatically generates functional web environments at scale for GUI agent training. While LLMs perform well on generating a single webpage, building a realistic and functional website with many interconnected pages faces challenges. We address these challenges through unified specification, task-centric test-driven development, and a combination of website seed with reference design image to ensure diversity. Our system also generates verifiable task evaluators enabling dense reward signals for reinforcement learning. Experiments show that InfiniteWeb surpasses commercial coding agents at realistic website construction, and GUI agents trained on our generated environments achieve significant performance improvements on OSWorld and Online-Mind2Web, demonstrating the effectiveness of proposed system.

With generative AI advances, the exciting potential for autonomous agents to manage daily tasks via natural language commands has emerged. However, cur rent agents are primarily created and tested in simplified synthetic environments, substantially limiting real-world scenario representation. In this paper, we build an environment for agent command and control that is highly realistic and reproducible. Specifically, we focus on agents that perform tasks on websites, and we create an environment with fully functional websites from four common domains: e-commerce, social forum discussions, collaborative software development, and content management. Our environment is enriched with tools (e.g., a map) and external knowledge bases (e.g., user manuals) to encourage human-like task-solving. Building upon our environment, we release a set of benchmark tasks focusing on evaluating the functional correctness of task completions. The tasks in our benchmark are diverse, long-horizon, and are designed to emulate tasks that humans routinely perform on the internet. We design and implement several autonomous agents, integrating recent techniques such as reasoning before acting. The results demonstrate that solving complex tasks is challenging: our best GPT-4-based agent only achieves an end-to-end task success rate of 10.59%. These results highlight the need for further development of robust agents, that current state-of-the-art LMs are far from perfect performance in these real-life tasks, and that WebArena can be used to measure such progress. Our code, data, environment reproduction resources, and video demonstrations are publicly available at https://webarena.dev/.

Discontinuing ad creatives at an appropriate time is one of the most important ad operations that can have a significant impact on sales. Such operational support for ineffective ads has been less explored than that for effective ads. After pre-analyzing 1,000,000 real-world ad creatives, we found that there are two types of discontinuation: short-term (i.e., cut-out) and long-term (i.e., wear-out). In this paper, we propose a practical prediction framework for the discontinuation of ad creatives with a hazard function-based loss function inspired by survival analysis. Our framework predicts the discontinuations with a multi-modal deep neural network that takes as input the ad creative (e.g., text, categorical, image, numerical features). To improve the prediction performance for the two different types of discontinuations and for the ad creatives that contribute to sales, we introduce two new techniques: (1) a two-term estimation technique with multi-task learning and (2) a click-through rate-weighting technique for the loss function. We evaluated our framework using the large-scale ad creative dataset, including 10 billion scale impressions. In terms of the concordance index (short: 0.896, long: 0.939, and overall: 0.792), our framework achieved significantly better performance than the conventional method (0.531). Additionally, we confirmed that our framework (i) demonstrated the same degree of discontinuation effect as manual operations for short-term cases, and (ii) accurately predicted the ad discontinuation order, which is important for long-running ad creatives for long-term cases.