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Apr 17

Entire Chain Uplift Modeling with Context-Enhanced Learning for Intelligent Marketing

Uplift modeling, vital in online marketing, seeks to accurately measure the impact of various strategies, such as coupons or discounts, on different users by predicting the Individual Treatment Effect (ITE). In an e-commerce setting, user behavior follows a defined sequential chain, including impression, click, and conversion. Marketing strategies exert varied uplift effects at each stage within this chain, impacting metrics like click-through and conversion rate. Despite its utility, existing research has neglected to consider the inter-task across all stages impacts within a specific treatment and has insufficiently utilized the treatment information, potentially introducing substantial bias into subsequent marketing decisions. We identify these two issues as the chain-bias problem and the treatment-unadaptive problem. This paper introduces the Entire Chain UPlift method with context-enhanced learning (ECUP), devised to tackle these issues. ECUP consists of two primary components: 1) the Entire Chain-Enhanced Network, which utilizes user behavior patterns to estimate ITE throughout the entire chain space, models the various impacts of treatments on each task, and integrates task prior information to enhance context awareness across all stages, capturing the impact of treatment on different tasks, and 2) the Treatment-Enhanced Network, which facilitates fine-grained treatment modeling through bit-level feature interactions, thereby enabling adaptive feature adjustment. Extensive experiments on public and industrial datasets validate ECUPs effectiveness. Moreover, ECUP has been deployed on the Meituan food delivery platform, serving millions of daily active users, with the related dataset released for future research.

  • 9 authors
·
Feb 3, 2024

Predictive-CSM: Lightweight Fragment Security for 6LoWPAN IoT Networks

Fragmentation is a routine part of communication in 6LoWPAN-based IoT networks, designed to accommodate small frame sizes on constrained wireless links. However, this process introduces a critical vulnerability fragments are typically stored and processed before their legitimacy is confirmed, allowing attackers to exploit this gap with minimal effort. In this work, we explore a defense strategy that takes a more adaptive, behavior-aware approach to this problem. Our system, called Predictive-CSM, introduces a combination of two lightweight mechanisms. The first tracks how each node behaves over time, rewarding consistent and successful interactions while quickly penalizing suspicious or failing patterns. The second checks the integrity of packet fragments using a chained hash, allowing incomplete or manipulated sequences to be caught early, before they can occupy memory or waste processing time. We put this system to the test using a set of targeted attack simulations, including early fragment injection, replayed headers, and flooding with fake data. Across all scenarios, Predictive CSM preserved network delivery and maintained energy efficiency, even under pressure. Rather than relying on heavyweight cryptography or rigid filters, this approach allows constrained de vices to adapt their defenses in real time based on what they observe, not just what they're told. In that way, it offers a step forward for securing fragmented communication in real world IoT systems

  • 1 authors
·
Jun 2, 2025

zkBridge: Trustless Cross-chain Bridges Made Practical

Blockchains have seen growing traction with cryptocurrencies reaching a market cap of over 1 trillion dollars, major institution investors taking interests, and global impacts on governments, businesses, and individuals. Also growing significantly is the heterogeneity of the ecosystem where a variety of blockchains co-exist. Cross-chain bridge is a necessary building block in this multi-chain ecosystem. Existing solutions, however, either suffer from performance issues or rely on trust assumptions of committees that significantly lower the security. Recurring attacks against bridges have cost users more than 1.5 billion USD. In this paper, we introduce zkBridge, an efficient cross-chain bridge that guarantees strong security without external trust assumptions. With succinct proofs, zkBridge not only guarantees correctness, but also significantly reduces on-chain verification cost. We propose novel succinct proof protocols that are orders-of-magnitude faster than existing solutions for workload in zkBridge. With a modular design, zkBridge enables a broad spectrum of use cases and capabilities, including message passing, token transferring, and other computational logic operating on state changes from different chains. To demonstrate the practicality of zkBridge, we implemented a prototype bridge from Cosmos to Ethereum, a particularly challenging direction that involves large proof circuits that existing systems cannot efficiently handle. Our evaluation shows that zkBridge achieves practical performance: proof generation takes less than 20 seconds, while verifying proofs on-chain costs less than 230K gas. For completeness, we also implemented and evaluated the direction from Ethereum to other EVM-compatible chains (such as BSC) which involves smaller circuits and incurs much less overhead.

  • 8 authors
·
Oct 1, 2022

ChainFuzzer: Greybox Fuzzing for Workflow-Level Multi-Tool Vulnerabilities in LLM Agents

Tool-augmented LLM agents increasingly rely on multi-step, multi-tool workflows to complete real tasks. This design expands the attack surface, because data produced by one tool can be persisted and later reused as input to another tool, enabling exploitable source-to-sink dataflows that only emerge through tool composition. We study this risk as multi-tool vulnerabilities in LLM agents, and show that existing discovery efforts focused on single-tool or single-hop testing miss these long-horizon behaviors and provide limited debugging value. We present ChainFuzzer, a greybox framework for discovering and reproducing multi-tool vulnerabilities with auditable evidence. ChainFuzzer (i) identifies high-impact operations with strict source-to-sink dataflow evidence and extracts plausible upstream candidate tool chains based on cross-tool dependencies, (ii) uses Trace-guided Prompt Solving (TPS) to synthesize stable prompts that reliably drive the agent to execute target chains, and (iii) performs guardrail-aware fuzzing to reproduce vulnerabilities under LLM guardrails via payload mutation and sink-specific oracles. We evaluate ChainFuzzer on 20 popular open-source LLM agent apps (998 tools). ChainFuzzer extracts 2,388 candidate tool chains and synthesizes 2,213 stable prompts, confirming 365 unique, reproducible vulnerabilities across 19/20 apps (302 require multi-tool execution). Component evaluation shows tool-chain extraction achieves 96.49% edge precision and 91.50% strict chain precision; TPS increases chain reachability from 27.05% to 95.45%; guardrail-aware fuzzing boosts payload-level trigger rate from 18.20% to 88.60%. Overall, ChainFuzzer achieves 3.02 vulnerabilities per 1M tokens, providing a practical foundation for testing and hardening real-world multi-tool agent systems.

  • 4 authors
·
Mar 12

BadChain: Backdoor Chain-of-Thought Prompting for Large Language Models

Large language models (LLMs) are shown to benefit from chain-of-thought (COT) prompting, particularly when tackling tasks that require systematic reasoning processes. On the other hand, COT prompting also poses new vulnerabilities in the form of backdoor attacks, wherein the model will output unintended malicious content under specific backdoor-triggered conditions during inference. Traditional methods for launching backdoor attacks involve either contaminating the training dataset with backdoored instances or directly manipulating the model parameters during deployment. However, these approaches are not practical for commercial LLMs that typically operate via API access. In this paper, we propose BadChain, the first backdoor attack against LLMs employing COT prompting, which does not require access to the training dataset or model parameters and imposes low computational overhead. BadChain leverages the inherent reasoning capabilities of LLMs by inserting a backdoor reasoning step into the sequence of reasoning steps of the model output, thereby altering the final response when a backdoor trigger exists in the query prompt. Empirically, we show the effectiveness of BadChain for two COT strategies across four LLMs (Llama2, GPT-3.5, PaLM2, and GPT-4) and six complex benchmark tasks encompassing arithmetic, commonsense, and symbolic reasoning. Moreover, we show that LLMs endowed with stronger reasoning capabilities exhibit higher susceptibility to BadChain, exemplified by a high average attack success rate of 97.0% across the six benchmark tasks on GPT-4. Finally, we propose two defenses based on shuffling and demonstrate their overall ineffectiveness against BadChain. Therefore, BadChain remains a severe threat to LLMs, underscoring the urgency for the development of robust and effective future defenses.

  • 6 authors
·
Jan 19, 2024